BLOG POST DETAILS

How To Format Real Estate Blog Posts

By Sarah Layton

temp-post-image

Any experienced and successful blogger will tell you that formatting is one of the most important elements of their blog.

Without the proper formatting, readers will quickly lose interest and bounce off your site costing you loads of wasted time and money.

It doesn’t matter how creative and valuable your content is, if your real estate blog isn’t formatted correctly it will definitely fail.

So today, I am going to show you exactly what you need to do to set yourself up for success with your real estate blog posts.

Add Branded Images

Images and videos are a simple but powerful way of improving your blogs SEO performance, as well as, keeping your readers engaged with the content. However, it is not enough to randomly select various pictures that you find on the web. The pictures that you choose to include in your real estate blog need to not only keep it legal, but they also need to be relevant and on brand.

In order to make sure that you are keeping everything on the up-and-up oh, I suggest that you Source your pictures from websites like Creative Market which I use for my own blog. Once I have found the image that I want to use, I edit it for free in Canva to add my blog title, logo, and brand color.

By branding the images that I use in my real estate blog I am able to create a stronger sense of brand recognition for my readers, as well as, present a more cohesive and professional impression.

Short Paragraphs But Long Posts

I know that in school you were taught to format each paragraph with a transition sentence, supporting points, and relevant details that fit each paragraph purpose. However, when formatting you were real estate blog, you need to ignore those instincts.

These days, most of the people that will be reading your real estate blog will be doing so on a mobile device. In order to keep them scrolling and their eyes locked on your content, you need to provide them with a sufficient amount of white space. In order to do so, make sure that you are limiting your paragraphs to one to three sentences.

However, do not make the mistake of keeping your posts brief because you are concerned about their attention span. Remember that any blog post below 500 Words will not even rank as a legitimate page with Google so you need to make sure every post is at least that long.

If you want to be truly successful and profitable with your real estate blog, shoot for a goal of at least 1,100 words for every post but make sure that the content is valuable and engaging enough to hold your readers' attention for that long.

Include Lists

Lists, both bulleted and numbered, are another very effective way to incorporate more white space into your blog posts and help draw out key points that you want to drive home with your readers.

I love to see bulleted lists at the beginning of a blog post to draw a connection between the pain points or problems that you are trying to solve for them and the benefits that your readers will reap when they read your blog post. This is a concise way of drawing them in and getting them focused on the amazing content that you're about to share with them.

Lists are also a very effective way of making sure that they don't miss the most important points in your longer posts.

Finally, I hope that you summarize your posts by reminding them in a bulleted list of everything that they just gained or learned by reading your real estate blog. This type of affirmation is a strong psychological chess move which will help you transition into your call to action.

Helpful Headings

Continuing with our theme of white space I want to drive home the importance of headings as well.

Headings are useful in a few different ways:

  1. Obviously, they add even more white space as I said.

  2. They inform the reader about the content to follow.

  3. They improve your SEO ( when they include keywords).

  4. They give a more cohesive structure to your post.

  5. They make your post more scannable.

In addition to all of that, I find that writing out headings as a general outline for blog posts helps to keep you focused and on-point so that you don’t forget to include the key points.

When a reader lands on one of your real estate blogs, they should be able to scan through the headings of the post and instantly be able to tell what they can expect to learn. The same goes for those cookey Google crawlers ; )

Get Professional Help With Your Real Estate Blog

I’ve got three ways to help you get your real estate blog off on the right foot and make sure that it becomes profitable for you from day one! Please choose the option that you feel will be the easiest and most efficient for you and your real estate business:

1. Join My Private Facebook Group - I have a special community of real estate bloggers of all stages that are learning how to generate leads from their content. I would love to have you join us!

2. Get Personalized Coaching From Me - Want to build your real estate business with a profitable blog but don’t know where to start? I’ve got your back Jack! Schedule a call with me here.

3. Let Me Write Your Real Estate Blog For You - Don’t have the time or energy to devote to writing powerful and fresh real estate blogs to build your business? Let me do it for you! Schedule a free consultation call with me here and I will customize a plan that works best for you, your goals, and your budget.

Oh, and be sure to check out some of this other super cool stuff:

3 Essential Blogging Tools for 2019

How & Why You Should Repurpose Your Real Estate Blog Posts

3 Ways Your Real Estate Blog Will Grow Your Team On Autopilot

Time-Saving Hacks For Your Real Estate Blog

4 Elements Of A Profitable Real Estate Blog