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Texts That Breathe New Life Into Dying Real Estate Deals

By Sarah Layton
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You know that feeling when you get your hands on a shiny new real estate lead, make contact, and they’re receptive to working with you on buying or selling?

It’s a thrill, isn’t it?!

But as exciting as that is, most of you know by now that that promising new lead can go dormant just as quickly as it appeared.

Most of the time this is because you failed to follow-up. But I’m not here to play the blame game with you!

I’m here to help you revive those dying deals with nothing more than a short and sweet text message.

Each of the text messages that I am going to share with you today are backed by both psychology and statistics which illustrate just how effective they are.

I’m happy to share these with you for free! All that I ask is that you do everything in your power to bring these deals to the closing table after I help you save them.

For New Buyer Leads - 65% Response Rate

When someone starts searching for properties through your website, I strongly urge you to reach out via text to let them know you are there for them and will be staying in touch. In most cases, these deals are made or lost by your ability to react to the buyer’s behavior within 30 minutes! Therefore, it is a good idea to keep your new lead text as a note ready to go in your phone if you don’t have an automated system in place.

Try something like this:

“Hi Sarah, I’ve handpicked some listings for you to check out and I’m sending them over. Love, like, or hate them, let me know what stands out most about them? Once I know what you love, I’ll be sure to keep them coming”

This will help to increase the open rates of the follow-up emails that you send which contain listings chosen based on the criteria they’re searching with.

Bargain Hunters - 66% Response Rate

As we all know, there are tons of buyers out there that love to bargain shop! These are the ones that are regularly searching for the bottom of the barrel properties in your market.

However, even those buyers that are ready to spend 7 or 8 figures on their next home, want to feel as though they are getting a bargain when they buy.

The psychology behind the bargain hunter text message taps into that basic human drive to get a great deal and it is wonderful for warming up aging buyer leads that have cooled off in their responses and behaviors.

Try something like this:

“Hope all is well, Sarah! You reached out recently about a home in foreclosure. There are actually a few fantastic foreclosure opportunities on the market today - shall I send them over for you to check out?”

Random Day Line Drop - 52% Response Rate

Sometimes you find yourself with some free time to follow-up on old leads. Other times you may have time-blocked some time to get back in touch (as you should). During those times, you can use a very simple text message using nothing more than the day of the week as an opener.

Try something like this:

“Happy Saturday, Sarah! It’s been a bit since we’ve talked but wanted to give you a heads up that there are a few homes in your target area that caught my eye. Let me know if you want some more info on them 😀”

Scheduling Showings - 44% Response Rate

In some cases, you will have buyers that are fairly regularly active but still aren’t responding to your emails or drip campaigns. When this happens, I like to suggest sending a quick text to let them know that you’re tuned into them and their preferences and you are happy to serve them. You never want to be overly pushy with these people but it is still important to remind them that you’re always available as a resource.

Try something like this:

“Hi, Sarah! I see you’ve been saving some homes listed on my website - would you like me to let you inside to get a better feel? There are a few similar ones I’d be happy to show you too if you'd like?”

How To Be Successful With Real Estate Text Message Marketing

There are many reasons that you can argue about why text message marketing is more effective than other mediums like email.

While I think it is important to have a well-rounded approach, I agree that text messaging is more intimate and can yield wildly impressive results. However, I want to caution you to keep your messages brief, and above all, personalized.

Don’t be afraid to inject your own brand of creativity and alter the language of the examples above to sound a bit more like you.

Happy Texting!

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