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May
12
How To Attract Luxury Real Estate Clients With Copy

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Wondering how to become a luxury real estate agent?


Most agents are overwhelmed at the idea of trying to break into the luxury real estate market.


They worry that they won’t be able to fit it.


They worry they need an expensive car.


They think they need to wear designer clothes.


None of those superficial distractions will transform you into the prolific luxury real estate agent that you dream of being.


All you truly need to attract and close luxury real estate clients is powerful sales and marketing copy.


However, it has to be the right copy with the right ingredients if you are going to have any real hope of attracting those million-dollar listing leads and buyers.


No idea where to even b...


May
12
5 Steps To Writing The Perfect Real Estate Property Description


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Nobody loves to sit down and write another real estate listing description.


If you are like most real estate agents, writing compelling, effective sales copy for your real estate listings is one of the most annoying and painful parts of your job. Trying to overcompensate for an inflated sales price, making a low square footage seem livable, crafting an attention-grabbing opening statement that not just attracts buyers but stops them in their tracks are just a few of the common challenges you could be facing when writing a real estate listing description.


Oh, and don't forget to find that perfect CTA that gets agents and potential buyers to pick up the phone and book a showing immediately!


Ev...


Apr
18
Back To Basics: Real Estate Direct Mail Campaigns

Real Estate Direct Mail Campaigns


Some people will insist that Real Estate Direct Mail is probably the most cost-effective method of getting your name and face out to buyers in the market. If you want to make the most direct-mail campaign, here are some tips for using postcard marketing to its maximum potential. Although there are countless ways to market your real estate business, there are only a few efficient ways to reach out to potential clients and increase the chances of making a sale. Here are a few tips for using postcard marketing to its maximum advantage:



o Mailing postcards in bulk to targeted prospects is a great way to expand your reach. If you opt to send out postcards as adver...


Apr
18
Back To Basics: Real Estate Email Campaigns

Real Estate Emails Campaigns


Statistics on real estate email marketing campaigns are plentiful and you can actually use those statistics to your advantage. The more information you gather the more you can use it to your benefit. In this article I will give you 5 statistics that you should be aware of when planning your real estate advertising campaign and use them to get better results. Statistics like these will allow you to plan your advertising campaigns better and save you time in the long run.




The first set of statistics pertains to the response rates that you will encounter when you launch your own campaign. The higher the response rate, the more responses you will have, and the more c...


Apr
15
How To Monetize Your Real Estate Podcast

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It Is Time To Monetize Your Real Estate Podcast?!



More than a year and a half ago I wrote a post insisting that if you wanted to crush it in real estate you needed to start a podcast. Not only can starting a real estate podcast help you to vastly expand your audience, boost your brand awareness, and position you as an expert in your field but it can also earn you a lot of passive income.


Whether you are a brand new real estate agent, an experienced broker, or a real estate coach, you could always use a few extra streams of income. Regardless of what position you hold in the real estate industry, you are a business owner and you know the value of passive income as well as I do.


However, if you a...


Apr
15
7 Steps To Refresh Your Real Estate Brand

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Have you noticed that your real estate business has been slowing down lately?


Are you putting out social media posts or brush content to the sound of crickets?


Have you perhaps switched brokerages several times over the last 10 years?


If so, it is likely that your brand is missing the mark!


No need to beat yourself up about this because branding is one of the most common challenges among real estate professionals. As you know, they didn't teach you anything about how to build a profitable real estate brand when you were studying for your license.


However lucky for you, I am here to help you hit the refresh button on your real estate brand and make sure that it is perfectly tailored to deliver you...


Apr
15
13 Ways To Revive A Stale Real Estate Listing


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13 Ways To Revive A Stale Real Estate Listing


Every agent has been there. You fight tooth and nail to snag a listing, spend a bunch of time and money assembling the marketing materials and excitedly publish it to the MLS with fantasies of how you will spend the commission check.


Then, despite a showing or two, you find yourself sitting on a stale listing with less than pleased sellers. You promised you could get it sold. You feel like you’ve done everything you can to attract a buyer, and your sellers are refusing to reduce the price.


Now what?!


If you are anything like most agents, you feel stuck; like there’s nothing more that you can do other than what you already have. However, ...


Apr
15
6 Simple Ways To Drive Buyers & Sellers To Your Lead Magnets

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6 Simple Ways To Drive Buyers & Sellers To Your Lead Magnets


As you already know, I'm a huge advocate of collecting your pool of real estate ideal clients passively rather than having to hunt them down through archaic strategies like cold calling or door knocking.


One of the most effective tools in collecting real estate leads to fill your marketing funnels with high-quality buyers and sellers are lead magnets. If you're not yet familiar, lead magnets are digital valuables like checklists, workbooks, and market reports.


Many of my clients hire me to create these for them but not all manage to follow through in gaining traffic to them. What good is a lead magnet if you’re not driving traff...


Mar
25
Tips For Editing Your Real Estate Blog - Create Content That Is Unique To Your Site

Tips For Editing Your Real Estate Blog - Create Content That Is Unique To Your Site


Tips For Editing Your Real Estate Blog


If you have written an article and are not entirely sure if it is effective or not, there are a few simple tips that you can follow to make sure your blog is SEO friendly. SEO or search engine optimization is a way of optimizing the content on your blog so that it will show up in search engine results. It can be easy to put together a nice looking blog, but if you don't do anything to optimize it then people won't know that it exists. Some basic tips for writing-SEO friendly articles are to check for keywords in your article title, make sure your headings are SEO friendly, and read your post out loud to yourse...


Mar
23
Back To Basics: A Beginner's Overview To Real Estate Blogging

In this day and age, real estate blogging has become more than a mere pastime. Nowadays, real estate blogs are not only meant to inform people of current events happening in the real estate world, but also to generate income through advertisements and sponsorships. If you are planning to start your own real estate blog, here are some real estate blogging tips that you might find useful. But before you do, make sure that you are well-equipped with the right knowledge about real estate blogging.


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The first real estate blog topic that you need to consider is demographics. You must know the population in a particular area in order to determine what real estate topic you should be writing about. F...