Learn To Convert Your Real Estate Blog Into Clients

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May
11
May
10
But never run away from it.


Apr
18
Back To Basics: Real Estate Direct Mail Campaigns

Real Estate Direct Mail Campaigns


Some people will insist that Real Estate Direct Mail is probably the most cost-effective method of getting your name and face out to buyers in the market. If you want to make the most direct-mail campaign, here are some tips for using postcard marketing to its maximum potential. Although there are countless ways to market your real estate business, there are only a few efficient ways to reach out to potential clients and increase the chances of making a sale. Here are a few tips for using postcard marketing to its maximum advantage:



o Mailing postcards in bulk to targeted prospects is a great way to expand your reach. If you opt to send out postcards as adver...


Apr
18
Back To Basics: Real Estate Email Campaigns

Real Estate Emails Campaigns


Statistics on real estate email marketing campaigns are plentiful and you can actually use those statistics to your advantage. The more information you gather the more you can use it to your benefit. In this article I will give you 5 statistics that you should be aware of when planning your real estate advertising campaign and use them to get better results. Statistics like these will allow you to plan your advertising campaigns better and save you time in the long run.




The first set of statistics pertains to the response rates that you will encounter when you launch your own campaign. The higher the response rate, the more responses you will have, and the more c...


Apr
16
You are your number one priority.


Apr
15
How To Monetize Your Real Estate Podcast

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It Is Time To Monetize Your Real Estate Podcast?!



More than a year and a half ago I wrote a post insisting that if you wanted to crush it in real estate you needed to start a podcast. Not only can starting a real estate podcast help you to vastly expand your audience, boost your brand awareness, and position you as an expert in your field but it can also earn you a lot of passive income.


Whether you are a brand new real estate agent, an experienced broker, or a real estate coach, you could always use a few extra streams of income. Regardless of what position you hold in the real estate industry, you are a business owner and you know the value of passive income as well as I do.


However, if you a...


Apr
15
7 Steps To Refresh Your Real Estate Brand

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Have you noticed that your real estate business has been slowing down lately?


Are you putting out social media posts or brush content to the sound of crickets?


Have you perhaps switched brokerages several times over the last 10 years?


If so, it is likely that your brand is missing the mark!


No need to beat yourself up about this because branding is one of the most common challenges among real estate professionals. As you know, they didn't teach you anything about how to build a profitable real estate brand when you were studying for your license.


However lucky for you, I am here to help you hit the refresh button on your real estate brand and make sure that it is perfectly tailored to deliver you...


Apr
15
13 Ways To Revive A Stale Real Estate Listing


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13 Ways To Revive A Stale Real Estate Listing


Every agent has been there. You fight tooth and nail to snag a listing, spend a bunch of time and money assembling the marketing materials and excitedly publish it to the MLS with fantasies of how you will spend the commission check.


Then, despite a showing or two, you find yourself sitting on a stale listing with less than pleased sellers. You promised you could get it sold. You feel like you’ve done everything you can to attract a buyer, and your sellers are refusing to reduce the price.


Now what?!


If you are anything like most agents, you feel stuck; like there’s nothing more that you can do other than what you already have. However, ...


Apr
15
How To Create The Perfect Listing Description For The MLS In 5 Steps (with example property descriptions included)

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Nobody loves to sit down and write another real estate listing description.


If you are like most real estate agents, writing compelling, effective sales copy for your real estate listings is one of the most annoying and painful parts of your job. Trying to overcompensate for an inflated sales price, making a low square footage seem livable, crafting an attention-grabbing opening statement that not just attracts buyers but stops them in their tracks are just a few of the common challenges you could be facing when writing a real estate listing description.


Oh, and don't forget to find that perfect CTA that gets agents and potential buyers to pick up the phone and book a showing immediately!


Even ...


Apr
15
6 Simple Ways To Drive Buyers & Sellers To Your Lead Magnets

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6 Simple Ways To Drive Buyers & Sellers To Your Lead Magnets


As you already know, I'm a huge advocate of collecting your pool of real estate ideal clients passively rather than having to hunt them down through archaic strategies like cold calling or door knocking.


One of the most effective tools in collecting real estate leads to fill your marketing funnels with high-quality buyers and sellers are lead magnets. If you're not yet familiar, lead magnets are digital valuables like checklists, workbooks, and market reports.


Many of my clients hire me to create these for them but not all manage to follow through in gaining traffic to them. What good is a lead magnet if you’re not driving traff...