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Did you know that your real estate content can be used for more than just generating leads?

It can also be monetized in several ways that will make you serious money in your sleep. I’m talking about five figures per month in passive income!

I hear about it all the time from my clients that they have taken the real estate blogs and podcasts that I create for them. Not only that but the strategies that I am about to share with you today also earn me tons of passive income which I use to power my dreamy digital nomad lifestyle.

Of course, it goes without saying that without high-quality, custom real estate content, none of these strategies will work for you. That means that you can’t go rip-off someone else’s work and try to monetize it because you will fail miserably and probably be sued. So either create that quality content yourself or hire a real estate writer like me to do it for you so you can start raking in the extra cash.

However, if you have already started your real estate blog or podcast, today’s post will outline the three easiest and best ways for you to monetize them.

Become An Affiliate

Affiliate marketing has been around for ages. Essentially, it is a relationship in which you promote someone else’s product or service through a unique link or discount code and earn a commission for each person that uses it.

Pretty simple, eh?

The trick to being successful with affiliate marketing in real estate is to carefully screen the products and services that you add to your roster. NEVER EVER recommend anything that you wouldn’t use and love yourself because you will compromise the trust you have worked so hard to earn from your audience. Trust me, it isn’t worth it!

There are plenty of products and services out there that align beautifully with real estate including mortgages, moving companies, storage companies, virtual staging companies, and so much more!

Another angle you might take is Amazon products. If you frequently post real estate blogs about remodeling, design, home decor, etc. you can make commissions by including Amazon products in those posts. This is the most popular way that professional bloggers make 6 and 7-figure incomes from their blogs.

Even I offer a program in which I provide referral partners with a special code and pay them a percentage when they refer someone to me for my real estate copywriting services. It is a win-win for everyone!

Sell Advertising Space

Another easy option you have for monetizing your real estate content is to sell advertising space. If you are anything like most real estate agents and brokers, you already have a list of preferred vendors that you work with. Why not offer them ad space on your real estate website and within posts that are relevant to their products or services?

In many cases, you won’t be able to get a fortune but many of my clients have covered the expense of their blog with me through ads like this. If they seem hesitant, remind them of the benefits of advertising on your content:

  • They will get an SEO boost by having links back to their website

  • They will gain exposure and social proof

  • They will earn exclusive referral rights to your clients

I’m not suggesting that you try to charge a fortune here but most people will be happy to pay $250-$500 per year for that kind of advertising. If you get just 10 local vendors to agree to that, you will have an extra $2,500-$5,000 in your pocket!

Sponsored Real Estate Blog Posts

Unlike banner ads and random backlinks, a sponsored real estate blog post is one that is entirely designed to sell a particular product or service. For example, let’s say that you have a preferred roofer that you work with. You can charge them to create and promote an entire post about roofing, how important it is to hire the right roofer, and why they are the absolute best roofer in your market.

Once they agree, all you have to do is have me write the article for you, promote it, and collect the profits. As an added bonus, both of your websites will get an SEO boost, tons of local exposure, and more leads for your sales funnel.

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This is a win-win-win situation because you, your partner, and I all get to profit without you having to do any real work! Pretty cool huh?!

Need Help Monetizing Your Real Estate Content?

In the beginning, getting started with affiliate marketing and sponsored real estate content can be tricky to get the hang of. Furthermore, if you don’t already have a well-oiled machine to regularly pump out all this original content, you will need my help. No matter what stage you are in, I am here to serve as a resource to help you grow your passive income with these strategies. To get started, book a free strategy call with me and let’s start making you money in your sleep.

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Have you ever heard of treadmill marketing?

No?

I'm not surprised because it's something I just made up haha!

If you are anything like me, you frequently feel like there simply isn't enough time in the day to work in your business, work on your business, be present with friends and family, and maintain a healthy lifestyle. This is something I have really struggled with this ear and my health is what suffered the most.

Recently, I read committed myself to eating better and working out. Since I am a self-admitted cardio addict, I have been spending a ton of time on trails and treadmills. That is when I realized just how much of my digital marketing tasks could be done from my phone while walking.

In fact, I am actually doing this entire post while on a morning walk just to prove how possible it is to work while you work out.

If you would like an easy way to carve out more time in your day, as well as, propel your real estate branding and marketing this post is for you. Although I have been doing each of these tasks while walking, you can work them into other exercises like stationary biking or anything else that you can do safely while multitasking.

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Brainstorm Content Ideas

The best real estate blog posts are the ones that appeal to the pain points of your ideal clients and paint you as the solution to all of their problems.

Before you can figure out what those are you need to clearly identify and define who your ideal client is.

HINT: the answer is not buyers or sellers! Let me know if you need help to define your ideal client and start identifying their pain points.

Once you know exactly what makes your ideal client tick, brainstorming real estate blog ideas is easy peasy my friend! In fact, you could realistically brainstorm 2 years' worth of blog posts in the time that it takes you to burn off breakfast.

Remember, in addition to offering real estate advice through your blog, you need to be providing readers with tons of hyperlocal content. For example, reviews of local restaurants and businesses, advice about schools, and tips on how they can live their best life in your area. Your goal is to become the digital mayor of your real estate market.

Need inspiration for your real estate content? Get 375 ideas here for just $27!

Outline Real Estate Blog Posts

A successful real estate blog post is never random!

The best way to make sure that you reach all of your important points and properly take your readers on a journey is to start with an outline. The more that you invest in building out detailed outlines, the faster you will be able to generate the body of each post. I have found that doing this is very easy from the comfort of a treadmill.

Start by taking the list of topics that you brainstormed earlier and turning each one of them into a post. If there was another article or piece of content that inspired the idea, make sure to keep it handy for easy reference on any points that you want to drive home.

Don’t forget to keep all of your headings relevant to the title of the post and close with a powerful call-to-action that is also relevant.

Create Canva Images

As you know, images are a very important part of Brandon both your real estate blog and business. Personally, I use Canva to graphically design and brand all of the Imaging that I use for my real estate copywriting business. Luckily, Canva offers a mobile app that makes it easy for you to create social media posts, blog covers, and graphics to include with your content on the go.

Schedule Social Media Posts On Tailwind and Buffer

The best way to populate all of your real estate social media profiles consistently with your content is to use a social media scheduling tool like Buffer or Tailwind. I use both of them!

Are use Buffer for all of my Twitter, Facebook, and LinkedIn accounts. Not only does it allow me to pre-schedule content for all of these different platforms but it also gives me analytics on how each post performs and allows me to re-post those that are successful.

Tell wind is essentially the same thing however I use it for my Instagram and Pinterest accounts. My Pinterest profile alone exploded from a mere 10,000 person audience to a 110,000 person audience in a matter of a couple of months. Obviously, this also led to a major explosion in my web traffic, email subscriber list, and lead generation.

Edit And Upload Podcasts

Your ability to edit and upload podcast episodes will depend on what software and apps you used to do that. Personally, when I am working on The Real Estate Revolution podcast I store all of the raw files in my Google Drive which makes it easy to transfer into the opinion app for editing directly from my phone. After I am finished editing I store the finalized episode back in my Google Drive and upload it to Podbean from there.

Answer emails

As you already know it is very easy for the inbox to get overwhelmingly clogged up over the course of the day. One of the most practical ways for you to lead gen, follow up, and stay on top of your correspondence is to tackle that inbox from the treadmill. I am a huge fan of using the Google suite so when I have an email that I need to follow up on all I do is add it to my Google to do tasks and work on them one by one while walking off all those calories. However, you can do whatever works for you as long as you’re getting it all done.

Engage In FB Groups

So many people don’t realize what a gold mine Facebook Groups really are. Facebook groups are an ideal way for you to network, promote your real estate content, learn from others' experience, and generate valuable leads.

If you don’t already belong to them, you should join any and every local Facebook group where the people in your market engage with one another. If there are none currently, this is your opportunity to start one. Additionally, look for real estate related Facebook groups (like this one) that will help you to grow your business by learning from one another.

Need Help With Your Real Estate Marketing?

No matter where you are in your real estate career, I will customize a plan to help you attract your ideal clients, stop paying for leads (FOREVER) and regain the power in your business. If you are ready to stop chasing leads and have high-quality clients chasing after you, book a free strategy call with me.

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As a real estate agent or broker, you are constantly being pulled in a million different directions.

No matter how hard you try to plan and schedule a time to work in your business, as well as, on your business life often gets in the way.

In many cases, we accidentally complicate many components of our businesses as we build them which only adds to our overwhelm and destroys our productivity.

I totally understand that feeling and how easy it is to wake up and realize that you’ve dug yourself into a whole. The question is how do you get back to basics to streamline your business without losing out on any progress you’ve already made?!

It is actually a lot easier than you may think! I’m about to outline a handful of ways for you to simplify both the biggest and smallest elements of your real estate business in a way that will leave you feeling freer and your bank account more full!

Don't forget to bookmark and pin this post to look back on later and share it to your friends in real estate.

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Simplify Your Feelings

With so much of your business and that of your competitors being published online, it can be very easy to let your feelings of inadequacy get to you. Although it is easier than ever to compare yourself with your competition, I urge you to stop.

For example, you may have a competitor in your market with 20K people that like and follow them on social media. Seeing those numbers can be intimidating and cause you to think it that you will never be able to rise to that level. Please ignore those negative instincts and remember that if you are to take anything away from their success, it is that it is possible to attain and surpass those numbers yourself.

When it comes to online presence, you only get to see what people are willing to show you. Comparing your inner feelings with others’ orchestrated outward appearance is only going to hurt your progress.

Simplify Your To-Do List

As a real estate agent, you are expected to juggle client transactions, create marketing campaigns, volunteer, generate original content, network, and further your education. And that’s just in your professional life.

Having these hectic and long to-do lists often lead real estate agents to believe that they need to multi-task to get it all done. So it may shock you to learn that research shows that multitasking can actually result in a 40% decrease in productivity levels.

You see, when you constantly shift your focus from one task to another, it is forcing your brain to reacclimate itself to the new task at hand which hinders your workflow. Instead, you should time-block your activities and focus on completing one thing at a time.

The following may also help you to improve your productivity:

  • Make a list of distractions so you know what to avoid during work. You can also install apps or browser plug-ins like Forest to help you stay on-task.

  • Separate your personal to-do list from your professional one and avoid working on personal tasks during the workday. Color coding can help with this.

  • Prioritize your to-do list and focus on the most important or urgent things first.

Simplify Your Social Media

Social media can be a real time-sucker and major distraction throughout the day. However, it really doesn’t have to be if you are willing to make a couple of small adjustments.

First, I want you to start by pre-scheduling all of your social media content using tools like Buffer and Tailwind. Not only will this save you a ton of time from having to manually log into your various social media accounts to post fresh content but you will also get analytics to see what content is outperforming the rest. From there, you will have clear insights about what content your ideal clients and audience respond best to.

The second thing you can do is limit yourself to actually interacting on social media to just once or twice per day. Again, I urge you to time-block this task to each platform. For example, if you use four platforms (LinkedIn, Facebook, Twitter, Instagram) you can dedicate one hour (15 mins. each) to responding to comments, commenting on other’s posts, replying to messages, etc..

Simplify Your Message

You can’t possibly begin to simplify your messaging without first narrowing down your niche. I’m not talking about buyers or sellers. Those are NOT niches. A niche is more like Single Mompreneurs in Atlanta. That is a very specific group with very specific needs, goals, and problems that you can tap into to build trust and earn business.

If you haven’t figured out what your real estate niche is yet, all you have to do is read my article How To Find Your Real Estate Niche To Get Rich.

Once you know who you want to target, the next step is to appeal to their pain points and answer their problems with your unique talents and strengths.

Simplify Your Goals

It can be very easy to slip into our daily routines and distractions which ultimately leads us away from the path of our true goals in our businesses. At times, this is because your goals need to be reexamined and adjusted for simplicity.

I am a big fan of starting with your largest goals first and then breaking them down into smaller, more attainable goals. Start by thinking in the following terms:

  • Your 5-year goal

  • Your annual benchmarks needed to meet that goal

  • Your monthly benchmarks needed to meet your annual goals

  • Your weekly and eventually daily goals need to meet your monthly goals

True, it can take some time to properly map these all out but it is well worth the investment of your time. To make sure that you are choosing the right goals for each step of the way, I encourage you to put them through the “smart” goals test.

Here’s how that breaks down:

S-Specific

M-Measurable

A-Attainable

R-Relevant

T-Timely

If any of your goals which inspire your to-do list don’t meet the guidelines of a S.M.A.R.T. goal, kick it to the curb.

More Ways To Improve Your Productivity:

Build Your Real Estate Blog In 30 Minutes A Day

How To Convert Your Real Estate Blog Posts Into Videos

3 Wise Ways To Automate Your Real Estate Marketing

7 Habits Of Top Real Estate Agents

Texting Scripts Every Realtor Needs

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More than a year and a half ago I wrote a post insisting that if you wanted to crush it in real estate you needed to start a podcast. Not only can starting a real estate podcast help you to vastly expand your audience, boost your brand awareness, and position you as an expert in your field but it can also earn you a lot of passive income.

Whether you are a brand new real estate agent, an experienced broker, or a real estate coach, you could always use a few extra streams of income. Regardless of what position you hold in the real estate industry, you are a business owner and you know the value of passive income as well as I do.

However, if you are anything like most people working in the real estate industry you have no idea how to monetize something like a podcast, even if you understand the value that it can add in terms of lead generation and brand awareness.

I am here to tell you that your real estate podcast can not only be monetized, but it can be monetized in several ways. I promise you there are few (if any) other things you are doing in terms of marketing right now that hold the potential to earn you passive income like a podcast.

Better than that, I am about to show you the most realistic and practical ways for you to use a podcast to:

  • Scale your existing business

  • Strengthen your network

  • Make money in your sleep

  • Sell yourself without seeming slimy

If you have been hesitant to start your own real estate podcast or have been wondering how to profit from one this post is for you! Don't forget to pin and bookmark it for later!

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Grow Your Email List

As a business owner in the digital era of real estate, growing your email list should be one of your top priorities. Every person on your email list is a potential client and/or referral partner that has voluntarily told you that they want a piece of what you have to offer.

That is a big deal!

Written content like this blog is definitely powerful. Unlike any ad, real content has a way of connecting with people, drawing them in and showing them that you are more than just a product or service. When done correctly, written content will allow strangers to form such an emotional connection with you and your business that they will be eager to become clients and better yet, cheerleaders.

However, as powerful as written content is, audio content like a podcast is even more powerful. When people can actually hear your voice in a way that feels like you are talking directly to them they will become far more engaged.

Throughout your podcast, you should give multiple opportunities, calls-to-action, and incentives to your audience to subscribe to your email list. It is with that email list that you will have the opportunity to find out on a person-by-person basis what you have that they are already looking for and ultimately capitalize.

Attract Strategic Sponsorships

As you grow your audience, you will be able to sell sponsorships to other businesses that also want the attention of your audience. For example, if you are a real estate coach you with an audience full of agents, other companies and vendors like lenders, home inspectors, etc. may be interested in becoming a sponsor on your show. Or if you are a real estate agent, you should focus on sponsors that have a vested interest in your hyperlocal audience.

However, I want to caution you when seeking out sponsorships. Make sure that you actually know, like, and trust that company yourself and would be proud to hire them too. It takes a lot of work to earn the trust of an audience and you can’t afford to alienate them by promoting products or services that aren’t in their best interest.

When seeking out sponsors, don’t focus on how many subscribers you have as a selling point but how engaged they are. Even a new podcast with a loyal audience can make money with sponsors if a previous following is in place.

Become An Affiliate

Affiliate relationships are very, very similar to sponsorships. However, many people find them to be more profitable and practical.

There are two types of affiliates; affiliate sponsors and affiliate relationships.

As an affiliate sponsor, you would promote a product or service as though they are an actual sponsor of the show. However, instead of being paid for giving them a spot on the show, you would get paid when someone buys the product or service you are promoting. For example, if you wanted to promote Shipt the grocery delivery service you would become an affiliate for them, talk about how amazing they are and share your unique affiliate link. Most of the time, people will get some type of bonus when they sign up through your link which gives them even more incentive. Depending on what you promote, you could earn anywhere between a couple of dollars and a couple of hundred dollars every time someone signs up through one of your links.

The second type of affiliate relationship involves you actually bringing on guests to the show and developing a real relationship with them. If they have a product or service that is sold online you can have them provide you with a link to track your sales.

Plug Your Books & Products

Have you written a book or created a product that you want to promote? Your real estate podcast is the perfect place to do that. Let’s say that you have written a book, the main points or even entire chapters can serve as the inspiration for episodes of the podcast. Just make sure that you give enough value to tease the book with a strong call to action that makes it irresistible to buyers.

Don’t be afraid to do relevant interviews either! If you teach readers about something in the book, invite people facing those challenges to be interviewed on the show and walk them through ways to solve their problems the way you explain in your book.

Real Estate Events & Masterminds

Hosting events and masterminds is a fantastic way of networking in real estate. Your podcast is your community and what better way to deepen your relationship with them than inviting them to meet up with you in a constructive mastermind or networking event?! They will love having the opportunity to interact with you directly, as well as, other like-minded members of the audience.

Of course, you could do this for free but this post is all about making money from your podcast so I suggest that you charge for attending. The costs and logistics of throwing these events can add up quickly and you should at least break even if not profit from the attendees. I promise if you provide plenty of value for those that attend, they will be more than happy to pay you to do so.

Real Estate Facebook Groups

Much like a membership website model, you can charge people to be a member of a private Facebook Group and promote it on your podcast. In order for this to work, you will need to be actively engaged in the Facebook Group yourself and commit to pumping value into the group every day. It may take some time to build up your membership but the more value you provide to those initial members the happier they will be to sing your praises and promote both the group and your podcast. It is a symbiotic relationship that will pay off the more you invest in building it.

Self Promotion

Do you enjoy consulting, coaching, or public speaking? Starting a real estate podcast is one of the best ways to show people how talented you are at any or all of those things. In order to book gigs like public speaking appearances, you need to have authority and credibility which is exactly what your podcast will provide. These gigs often pay four or five figures even for newbies so don’t be afraid to step out of your comfort zone if you are new to speaking. You may be surprised just how much you love talking for cash.

Hold Onto Your Money

Just as I have proven to you, there are plenty of ways for you to monetize your real estate podcast. However, you can also fall into a handful of traps that could wind up costing you dearly. Make sure you avoid these real estate podcasting faux pas:

  • Promoting products or services that suck. Just because you might get a huge cut for promoting something on your podcast doesn’t mean that you should. If you convince your audience to buy or invest in something that winds up hurting them you could wake up to nasty reviews, lost clients, and a decline in your following. Above all protect the trust you’ve earned.

  • Paying for guests. Podcasting is all about reciprocity. There is no reason for you to ever pay anyone to appear on your show when you are doing them a favor by creating content for them that promotes them.

  • Letting people pay you to be on the show. Just as there is no reason for you to pay guests to appear, there is no reason they should be willing to pay you. This should be a red flag that something probably isn’t right.

  • Keep a lackluster sponsor. If you bring on a sponsor and the needle never seems to move in response, don’t be afraid to cut them loose. You can’t afford to annoy your audience by promoting a product or service that they aren’t connecting with. Instead, free up that space for a new sponsor that will excite them and actually make you money.

Need Help Starting Or Monetizing Your Real Estate Podcast?

That is what I am here for! No matter what stage you are in I can help you to generate a real estate podcast that attracts your ideal clients, positions you as an expert, and earns you plenty of passive income too! First, I need to learn about you, your goals, and your needs so I can put together a comprehensive plan to get you on the right track. To get started making money with your real estate podcast, claim your free strategy call with me.

You Going To Love Reading:

Everything You Need To Launch Your Real Estate Podcast

The Real Estate Agent's Road Map To High Volume Youtube Traffic

How to Avoid Becoming Another Broke Real Estate Agent

The Real Estate Agent's Handbook To Facebook Live

50 Reasons You Need Real Estate Content

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If you are like most real estate agents eager to earn their next commission, you are probably focused on traditional lead-generating tasks. However, by getting that kind of tunnel vision you may be allowing the health of your professional and personal networks to suffer.

Remember, it is your network where many of your referrals and repeat business will come from so you need to actively invest in developing those relationships.

In this pocket guide to real estate networking you will learn:

  • Faster, more modern ways of networking

  • One word that can make a major impact on your results

  • How to earn passive income from your network

If you know or have even the slightest hunch that you could step up your networking game, you have come to the right place. Make sure you pin or bookmark this post for a friendly reminder throughout the year.

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Collaborate On Content

I’m leading with this one because it is one of my favorite real estate marketing tips of all time and I want to make sure you nail this one if none of the others. One of the best ways for you to network, grow your referral business, get free advertising, improve your real estate website’s SEO, get new leads, and explode your brand awareness is to collaborate with other local business owners, schools, charities and public figures on original, hyperlocal content.

This is actually a very simple concept that will yield better results than almost everything else that you are already doing! Here is how it's done:

  1. Start with a written blog post featuring your target. For example, a blog post on the Top 10 Date Night Restaurants In __[your market]__. Hint: I will write it for you ; )

  2. Reach out to the businesses featured to let them know you are covering them and would like to interview the owner, manager, or chef on video to go along with the blog post.

  3. Let them know where you will be promoting the blog post and video and request that they also help share the content on their website and social media.

  4. Promote the content in your weekly newsletter, on Pinterest, on your own social platforms, as well as, local Facebook groups that are filled with your potential leads/clients/referral partners. Remember to tag all relevant parties when posting to Facebook, Twitter, IG, and LinkedIn.

Creating, promoting, and collaborating on this original hyperlocal content will help to make you and your business synonymous with your market. If you create enough of it you will outrank major sites like Zillow and become the digital mayor of your territory.

Despite being well worth the investment, putting all of this together can be time-consuming. To minimize your workload, I suggest you outsource the writing to a professional real estate writer like myself, time-block the filming, and use a virtual assistant to distribute the content online. If you do it this way, you could get the video portion of month’s worth of posts completed in a day or two.

If you are concerned about the cost of hiring a professional writer like me to produce your content, remember that you can charge the businesses for this content, or add affiliate links to earn passive income off every post. Not to mention all the extra clients you’ll be bringing in.

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Select Strategic Hobbies

Everyone needs to indulge in hobbies. However, if you select yours with a bit more forethought, they can actually become a profitable way of networking. For this to happen, you need to choose social hobbies that are in alignment with those of your ideal clients.

For example, let’s say that your ideal clients are part of the luxury waterfront property niche. Assuming that you took my advice and chose this niche because you enjoy working with those type of people and properties, you must enjoy being on the water and the lifestyle that comes with it. Therefore, I would suggest that you join the local yacht club or boating club, spend time on the beaches, perhaps join a beach volleyball league or get involved with any associations that are relevant.

If you can’t stand the people that you are targeting and share nothing in common with them or wouldn’t want to hang out with “those people” in your spare time, then you NEEEEEED to read this!

Start Saying “Yes”

As a real estate agent, you should constantly be on the hunt for the next opportunity to be social. As humans, we get used to saying no to various invitations, but as an agent reaching for the #1 spot in your market, you need to start saying “yes’.

Someone invites you to go for coffee: you can’t wait.

Your kids’ school needs a volunteer for an event: you’re first to sign-up.

You hear of another networking group: go to the next meeting.

The more time you spend with the members of your network, developing and deepening those relationships, the more returns it will provide.

Become A Volunteer

Just as you should select hobbies that align with your ideal clients, I suggest you get involved with charities that you are passionate about and that align with your brand. Luckily, there are many types of charities and causes that will be relevant regardless of your niche like St. Jude.

However, let’s say that you have chosen to work with the aging community as your niche. Partnering with the Alzheimer’s Association would be a very relevant choice. Even if you have limited free time, you could still get involved by putting a team together for their annual charity and awareness walk in the fall.

Not only will getting involved in charitable works help you to expand your network, but it will also be very rewarding and earn a more positive brand image. This is truly a win-win.

Join Neighborhood Groups

Obviously, as a real estate agent, you should be trying to immersive yourself as deeply in the fabric of your community as possible. One of the best ways to do that is to become a member of neighborhood groups. This could mean joining your neighborhood watch, HOA, condo association or any other neighborhood-focused groups that are available. Doing so will present frequent opportunities to network with neighbors and homeowners where you can initiate a relationship and build it around common ground. That will lead to the trust necessary to convert your neighbors into clients and referral partners.

Attend Or Host Professional Events

If you are a newer real estate agent, you probably aren’t ready to start hosting any type of educational events. However, I do suggest that you begin expanding your education by joining or attending masterminds or networking events that are relevant to your niche.

However, if you are more experienced and have clearly defined your real estate niche, you may be ready to step up to the role of teacher or host. For example, if you are targeting investors, you could host seminars on getting started in real estate investing in your market. If you are targeting first-time buyers, you could start a class on going from renter to homeowner.

It may be a bit scary at first, but this is an excellent way of showcasing your expertise and collecting warm leads. You can also bring on partners like other real estate vendors to help you present and cover the costs of hosting the event. Lenders, inspectors, and title agencies are all very willing to do this to earn your business, as well as, that of the attendees.

Don’t Miss These Juicy Real Estate Tips:

7 Habits Of Top Real Estate Agents

How To Attract Luxury Real Estate Clients With Copy

3 Wise Ways To Automate Your Real Estate Marketing

Seductive Email Subject Lines Buyers & Sellers Can't Resist

How To Convert Your Real Estate Blog Posts Into Videos

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Facebook Live broadcasts are now the most effective way to get the results you once had from the world’s most popular social media platform.

Check out these stats about Facebook Live that prove I’m not making this up:

  • Facebook Live Videos Are Watched 3x Longer Than Videos That Aren’t Live Anymore

  • Users Comment On Facebook Live Videos At 10x The Rate Of Regular Videos

  • 82% of viewers prefer live video to social media posts

  • Companies using video experience 41% more web traffic from search engines than non-users do

But did you know that you can actually repurpose your Facebook Livestreams in order to attract more traffic to your real estate website, build your audience faster, and ultimately earn more clients?!

If you have ever done a Facebook Live broadcast in the past, then you already know that the video you create during the feed can be automatically downloaded and saved for you. This is great news for you because it means you can repurpose that video to make it evergreen.

As I have told you in the past, you should always repurpose every piece of real estate content you can as much as you possibly can. However, I’m guessing that you never thought about doing that with your Facebook Live broadcasts.

With that in mind, I am about to show you exactly how to repurpose your Facebook Live content and the amazing tools that I use to make the entire process as easy as possible.

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Evergreen Facebook Lives

As I mentioned to you a moment ago, when you go live on Facebook, there will be a downloadable a.k.a. reusable video which you can make evergreen. However, before I explain how to do that, it is important that you understand for any piece of content to truly be evergreen, it must be valuable and just as relevant 10 years from now as it is today.

Once you go Live and download your video you will be able to upload that video to multiple platforms, beginning with your own website. It is important that you upload the video to your real estate website first for SEO purposes because that will tell Google that you are the creator of that piece of content and the authority.

Once you have your video uploaded to your website, you get to use one of my favorite tools to make it even more evergreen. LiveStream is an amazing service that will allow you to take any video content you have and trick both Facebook and YouTube into running the video as though it is a live feed! If you are anything like most people, it can be hard to feel confident when you first get started creating video content.

Live Stream Pre Recorded Videos to Facebook, YouTube & Periscope - OneStream

Therefore, if you want to pre-record videos and still cash-in on the benefits of a live feed, all you have to do is snag yourself a LiveStream account.

Your Real Estate Blog Posts

Putting your Facebook Live recordings on your real estate website is definitely a step worth taking. However, this post is all about repurposing your videos so I’m sure you know I don’t want you to just stop there.

Creating a corresponding blog post to go with your video is the best way for you to appeal to a larger audience and juice up your SEO even further. There are two approaches that you can take with this.

In the first approach, you can write a blog post that essentially delivers the same message as the video that you have created but follows the rules for writing an effective blog post. Don’t enjoy writing or know how to craft an epic real estate blog post? Ask me to write it for you!

The second approach is even more effective! Rather than regurgitate the exact same message in the blog post, you can write a teaser that entices people to watch the video. For example, let’s say that you created a video that teaches people how to price a listing the correct way. In the corresponding blog post, you could talk about why it is so important to price a listing correctly from the beginning and how detrimental it could be if you don’t.

On the flip side, you can always start with your blog post and then go Live on Facebook to serve as the teaser to promote the post.

***BONUS TIP*** Regardless of what approach you decide to take with your blog post, you can have your video transcripted quickly and cheaply using Rev.

Your Real Estate Podcast

Once you have created a video it is very easy to turn that video into an episode for your real estate podcast!

The beauty of audio content like podcasts and audiobooks is that you can listen to them while doing a million other things at the same time. You can learn anything and everything you want to know while showering, running, driving, cooking, whatever.

As I explained in my article Why Every Real Estate Agent Needs A Podcast, creating a real estate podcast may sound difficult and complicated if you have never done it before but I promise you that it isn’t!

I had no idea what the hell I was doing when I started mine, but I figured it out. Don’t be afraid of the concept just because you aren’t familiar with it. It’s like I always say, you weren’t born knowing how to ride a bike or drive a car, but you figured it out. This is no different.

I will show you exactly what you need to do to set up your real estate podcast in this detailed guide. Once you have your video created and your podcast is set up, all you have to do is splice the audio file from the video, have someone on Fiverr edit it for you, and upload it to your podcast.

Not only is creating the podcast version of your Facebook Live ridiculously easy but you can even monetize your real estate podcast by bringing on sponsors or plugging your affiliate products.

Again, once you have created the podcast version of your Facebook Live video, go ahead and post it along with the blog version on your real estate website before you put it anywhere else so that Google recognizes the content as yours and rewards you for it with targeted web traffic.

Lead-Generating Webinars

Are you planning on creating a how-to style video? Once you have downloaded the video you can use it to create a webinar that generates leads for you around the clock.

Not every Facebook Live video that you create will make a profitable webinar. If you want a webinar to convert cold real estate leads for you:

  • Choose a topic that solves your ideal clients’ problems (pain points)

  • Go deep into detail that showcases you as a true expert on the subject

  • Makes viewers feel like they need you in their corner to achieve the desired result

If you have never created a real estate webinar and aren’t sure where to begin, I suggest you bone up with these perfect webinar script secrets.

Combine & Promote Your Content

There is a reason they call it content marketing! It is not enough to simply create valuable, original content; you also need to promote it!

Always, always, always post your content together to your own real estate website first! If you’re doing it correctly, your ideal clients will lead on a page of your site where they will see the video, a corresponding blog post, the podcast version, and downloadable transcript.

Once it is posted on your website, you need to get the word out by marketing the content on:

  • Your weekly real estate newsletter

  • Social media platforms

  • Pinterest

  • Active Rain

The more places you promote your profitable new content, the faster and better it will work for you!

Need Help Creating Compelling Real Estate Content?

No matter what type of real estate content you want to use to magnetically attract your ideal clients, I can help you!

Through the immense power of psychology and SEO, I will transform you into the real estate badass you always wanted to be by:

  1. Attracting targeted leads to your website

  2. Directly tap into their pain points to make them relate to you

  3. Prove to them that they NEED to hire and refer to you

But before I can do that, I need to know a bit more about you. Schedule your strategy call with me to get started on the path to crushing your competition.

Did You Enjoy This Post? Check Out These Posts From Your Favorite Real Estate Writer:

How To Build A Smarter Real Estate Brand With Psychology

3 Wise Ways To Automate Your Real Estate Marketing

How To Format Your Real Estate Blog Posts

5 Copy Mistakes Killing Your Real Estate Sales

How & Why You Should Repurpose Your Real Estate Blog Posts

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How To Build A Smarter Real Estate Brand With Psychology

It is one thing to throw a logo and slogan together and it is something entirely different to build a real estate brand around core values, voice, and visuals.


If you want to develop real recognition and secure yourself a profitable position in your real estate market you need to develop a brand that you can live out loud.


What do I mean by that?


I mean that if your brand is a collection of ideas or scrap pieces that exist primarily in your brain or somewhere on your hard drive you don’t yet have a real brand. For this whole branding thing to work, you have to become visible in a memorable, consistent, and deliberate way.


If you are like most real estate agents or brokers, making the leap from pieces of a brand to a one that resonates with the community and has true recognition on a broad scale is easier said than done. It is a process that is not only widely misunderstood but also feels difficult and time-consuming.


Until now!


I’m about to reveal an amazing real estate branding shortcut that will allow you to:

  • Get leads to develop an emotional connection with your business

  • Increase your client loyalty

  • Build a stronger team

  • Improve your conversion rates by up to 80%


Can you guess what that shortcut is?


It’s VIDEO!


Yup, by carefully creating video content that has a psychological foundation, you can develop a real estate brand that magnetically attracts everyone and everything that you desire most for your business. So get ready because we are about to dive deep into what makes video content so powerful AND 5 psychologically-driven videos that will completely transform your real estate brand and business.

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Why You Need Video Content So Badly

Before we get into the “how” of your branding videos, I think it is very important that you understand the “why”. You see, unlike any other type of content, video has a unique ability to engage multiple senses simultaneously which also makes it the most emotional medium.


Video allows viewers to see, hear, and ultimately connect with the person behind the business.


When you evoke the right emotional response using the right messaging in your videos, you can even motivate people to hire you immediately.


But don’t just take my word for it, consider these compelling statistics:

  • A Wistia study revealed that people spend on average 2.6 times longer on webpages with video than those without.

  • An Aberdeen Group study, marketers who use video grow revenue 49% faster than those without.

  • Videos can decrease bounce rates and increase conversions by 80% or more, according to Eyeview Digital and Unbounce.


So as you can see, psychology+video is one of the most powerful catalysts for sales. However, I’m guessing that the idea of knowing how to infuse your real estate videos with psychology sounds overwhelming.


You’re probably saying “Yeah, that’s all interesting and cool Sarah, but where the hell do I even get started with all of this?!”


No worries - You don’t have to be a psychology major or a professional videographer to create smart real estate branding videos. I’m about to break it all down for you!


One thing you will have to do though is get over yourself and any excuses or fears that you let run amuck in your head. I’m talking about that little voice that says things like “My hair looks like crap today. I hate the sound of my voice. I feel like a weirdo.”


Just about everyone feels a bit awkward and uncomfortable when they get started with video. The best way to get over it is to ignore that costly little voice and just do it!


I promise that if the content of your videos is valuable, nobody will care about any of those silly things that you convince yourself to be reasons why you don’t want to do one simple thing to earn their business.

This is a case of the more you do it, the easier it will get. Just like going back to the gym.

5 Transformative Videos For Your Real Estate Brand

Although videos can be extremely alluring, they will only work for you and your real estate brand if you know which videos to create and what type of content to put into them. Here are five of the most transformative videos that will make a lasting impact on the way the market views your business.

1. The Bigger Picture

If you want people, particularly your ideal clients, to feel a connection to you, you need to show them more than just yourself.


You need to give them a front-row seat into the inner workings of your brand. In order for you to add depth to your messaging, you need to provide context for what you do and the impact it has for those that use your services as a real estate agent. One of my favorite examples of how to do this is to explain why you got into real estate, to begin with.


Did you recognize a need that you felt wasn’t being properly served in your market?


Did you have an “ah-ha” moment where you realized that you were born to do this?


What put you on this path and motivates you every day to do what you do?


This video is also a good time to explain what your core values are and how you incorporate them into your business. For example, I have been a longtime entrepreneur that has had businesses fail in the past. When I decided to become a copywriter I could have chosen to do it for any industry but I knew that most real estate agents were falsely lured into the industry with promises of getting rich the quick and easy way only to go bankrupt. I felt passionate that I could help reverse engineer the whole process for agents to help them achieve the dream that seems hopeless once they get in the door.

2. Problems & Solutions

This video is particularly powerful in nature because it connects with viewers at the exact time and place when they need you. Your job this time is to exploit a problem, challenge, or pain point of your ideal client and show them that you have/are the solution.


Although these videos are meant to be instructional, they are actually one of the most powerful conversion tools you can add to your arsenal. When done correctly, the viewer will recognize themselves in the video and see the value in working with you.


Once you help them recognize their problem, emphasize their pain points, and show them a solution, be sure to leave them with a feeling of opportunity. An opportunity to solve their problem or avoid that pain point by hiring you or taking whatever action you want to drive them towards.

3. Clarity & Definition

Behind-the-scenes style content is a wonderful way of educating your ideal clients about all that you do to help them and the value that you provide.


As you already know, there are many people out there that think real estate agents hardly do a thing during the process of helping them to buy or sell a piece of property. Therefore, creating how-to videos or one that walk them through the very detailed service that you provide can help to open their eyes and see the value in all that you do.


Furthermore, if you do things that set you apart in the service that you provide, these types of videos can create clarity in why you should be hired over other real estate agents in your market. I know it can be challenging to identify that unique value, so I created this worksheet to help you do that if you haven’t already.

4. Success Stories

There are few things as powerful in marketing than social proof. The more social proof you can collect and share with your audience the faster you will grow. Sharing testimonials and client success stories provide intense credibility that can’t be gained from anything that you claim yourself.


The best success story videos are the ones that your ideal clients will be able to relate to. Anytime that you work with someone that you believe fits within their framework, you should ask them to describe their experience, the transformation that you brought about, and how you helped them overcome any challenges that they faced.


If you would like to take a more formal approach, you can also create case study videos that explain to the viewer how to helped someone overcome their challenges, provided unexpected benefits, and how their lives improved because of working with you. You will also interweave relevant examples and the specific steps you took to deliver those results. Of course, don’t be afraid to attach the testimonial that client provided (with their permission).

5. Attention Grabbers

As a real estate agent and business owner, one of the largest challenges you face is to steal the attention of your ideal clients.


Frequently, I am asked what it takes to get your real estate content to go viral. Ultimately, you have to be able to evoke strong emotion by being shocking, hilarious, or VERY real. You have to be able to make your video stand out amongst the tremendous competition. It has to be so powerful that viewers are overwhelmingly compelled to hit that share button.


To do this, lead with something potentially polarizing, make it laugh-out-loud funny, or emotionally striking. Even the most everyday aspects of your business can be highlighted in a way that can make you the next viral video star.

What You Say Matters

Creating videos is important but what you say in them is what matters most. If you want your real estate videos to convert your ideal clients, you need to incorporate plenty of psychology and strategic phrasing to get viewers to take the right actions.


When real estate professionals like you hire me to write their video scripts, I incorporate a powerful psychological tactic known as neurolinguistic programming to accomplish their goals. When I do this, my clients’ real estate videos go from meh to money-makers because viewers don’t realize they are being psychologically manipulated into doing whatever my clients want them to do.


For example, let’s say that you want to create a video that attracts your ideal real estate clients by showcasing the results you’ve generated for someone else. Rather than just sharing the testimonial, I would provide you with a script that viewers can connect with emotionally based around a challenge, show how you solved the problem and then use proven NLP phrasing to make viewers think they would be crazy not to hire you right now.


Of course, you can also take the time to study and master psychology and the use of neurolinguistic programming in your content. However, I’m guessing that you are already strapped for time and need to start generating real results with a more powerful brand sooner than you would be able to learn all of that. So if you want to avoid all that time and hard work and jump to the part where your phone won’t stop ringing with leads, schedule a strategy call with me and I will make you THE go-to agent in your market.

Learn More About Real Estate Branding

How to Create a Website When You're a Brand New Agent

How To Build A Winning Real Estate Brand

7 Steps To Refresh Your Real Estate Brand

How To Infuse Your Real Estate Brand With Personality

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No matter where you are in your real estate career, you probably feel like there is too much to do and not enough time to get it all done.

It can be very challenging to prioritize your current clients over marketing yourself in order to keep that pipeline full.

However, what many real estate agents fail to realize is that some of the most time-consuming marketing tasks can actually be completely automated!

Just imagine how fast your business could grow if:

  1. You knew when and how to reach your ideal real estate clients.

  2. You could stop looking for leads and have them come to you.

  3. Your online presence could be optimized.

What would you do with all of those extra commissions?

Take more vacations? Grow your team? Spend more time with your family?

You can do all of that and more when you automate your real estate marketing using the three proven strategies I am sharing with you in today’s post!

1. Build A Real Estate Website That Converts

With more than 90% of buyers and sellers searching for real estate agents online, it is more crucial and valuable than ever before to have a profitable real estate website.

Profitable real estate websites have become the holy grail of the real estate industry because when done correctly, they can make you a fortune both during, and at the end of your real estate career. Many real estate agents have discovered that when they invest in building a valuable website, they can sell their site when they retire for five or six figures!

WHOA!

If you want to enjoy those same results from your real estate website, you will need to make sure you follow my rules for building a profitable real estate website.

Rules Of A Profitable Real Estate Website

Hyperlocal Domain Name: Most real estate agents get this VERY wrong. Unless you are as big as KW, Sotheby’s and the like there is ZERO reasons for you to put your name or your company name in your domain. Instead, it should reflect what you do and where you do it to rank well in search engines. For example, rather than using a domain like LaytonSellsHomes.com you should use something like LuxuryBradentonRealEstate.com.

Targeted Lead Capture Devices: Obviously you need to be able to capture leads’ names and email addresses from your real estate website if you expect it to bring you clients. However, most people get this wrong by only using a Home Value report or a generic buyer’s guide. Instead, you should develop a niche-specific free download that will actually attract and convert your ideal clients based on their unique pain points and goals. For example, if your real estate niche is single moms in NYC, you could offer a free downloadable guide or ebook called “The Busy Mom’s Guide To Buying A Home In NYC Without The Overwhelm”.

Mobile Friendliness: Plain and simple, if your real estate website is not optimized for phones and tablets it will NEVER bring you business. Not only will search engines like Google actively work to keep people away from your site but those that do find it will bounce off it right away out of pure frustration. Not to mention those people will have one ugly impression of how you do business in an increasingly competitive and high-tech industry.

Original & Hyperlocal Real Estate Content: In my article How To Outrank Zillow, I explain how if you want to become the number one result on Google for real estate and real estate services in your market, you must have the most original hyperlocal real estate content in your market. This means having the most neighborhood profiles and real estate blog posts that don’t just give real estate advice but talk about the schools, businesses, events, etc. that are very specific to your market. Don’t be afraid to blog about your listings and then repurpose all of those blogs either!

Psychologically Empowered Bio: Did you know that your bio or about me/us page on your real estate website is the 3rd most viewed page and often the deciding factor of whether or not a buyer or seller hires you? Did you know that your bio or about page should barely talk about you but rather about the pain points of your ideal client? If you are anything like most real estate agents those facts might surprise you. However, as I revealed in my post about how to write your real estate agent bio, the only way to convert people from that page is to form a strong connection with your leads by showing them that you understand who they are and where they are coming from. You can’t do that effectively by going on and on about where you’re from and where you went to school, blah blah blah. You do that by strategically pinpointing their fears and problems and showing them how hiring you is the best way to avoid those fears and solve those problems.

FAQ Page: There are major changes happening in SEO right now. One of the biggest in decades is their shift to be targeted towards people searching by voice using digital assistants like Siri, Alexa, and Google Home. The best way to become THE search result for those devices is to build out a hyperlocal FAQ page on your website. This is because keywords that used to be one or two words long are now full sentences in the form of questions. People are more conversational, asking full-sentence questions when searching through these voice assistants. Therefore, you need to make it as easy as possible for search engines to recognize you as the best source by writing out those common questions and providing valuable answers.

IDX: This one should be painfully obvious but in case it isn’t you need to have an IDX on your real estate website to allow people to search for properties. Not only will it help to capture leads, but it will also improve the SEO of your website because that data is regularly updating. Since it is standard for every real estate website to offer IDX, if yours doesn’t it will surely drive people away.

Want to know if your real estate website is profitable or driving away leads? Schedule a free website audit with me here!

2. Create Killer Real Estate Email Drip Campaigns

As you already know, generating leads is one thing but following up with them the way you should for however long it takes to convert them is something completely different. In fact, it is failing to follow-up properly which results in such disappointing conversion rates for most real estate leads.

Whether you get your leads from an open house, your website, a landing page, or anywhere else, you need to have an automated email sequence in place to take heat up your leads until they are ready, willing and pumped to hire you.

Of course, I know that your life as a real estate agent is hectic and erratic which can make that whole follow-up thing a rather significant challenge.

That is if you don’t automate it!

That is where the value of a strategic email drip campaign comes in to save you insane amounts of time and seriously increase your conversion rates.

As I explained in my article about How To Segment Your Real Estate Email Lists the more specific your drip campaigns are, the more effective they will be. For example, on the most basic level, you should have completely different campaigns for buyer and seller leads. When done correctly an automated drip campaign will build trust, get people to see you as an expert, and ultimately hire you.

3. Tailwind & Buffer For Social Media Marketing

If you are like most real estate agents, you know that you need to be active on social media but feel completely overwhelmed about the idea of posting to all those platforms at the best possible time on a regular basis.

What you may not realize is you don’t have to! At least not manually anyway.

Tools like Tailwind and Buffer allow you to:

  • Preschedule all of your social media content

  • Post at the best time to optimize your reach

  • Get analytics about what content is performing best so you can improve your results

I have so many platforms and profiles that I have to post to on a daily basis, I couldn’t possibly run my business and social media at the same time without these tools. Instead, I spend about an hour per month to schedule all of my social media posts automatically.

You will still have to create or hire someone like me to content to schedule but these tools will still save you tons of time and distraction by automating the posting portion.

Want My Help Automating Your Real Estate Marketing?

No matter what stage of your real estate you are in I can help you automate your most time-consuming tasks and increase your conversion rates.

However, before I can get to work to make your business more effective and efficient, I need to learn more about your challenges and goals so I can develop a custom strategy for you.

So if you are ready to work less and make more by automating your real estate marketing, schedule your free strategy call with me right now.

Popular Real Estate Marketing Tips:

Real Estate Leads Won't Call You Back? This Is Why!

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13 Open House Marketing Strategies You're Not Using But Should

4 Insane Facebook Ad Mistakes Realtors Make

5 Copy Mistakes Killing Your Real Estate Sales

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There are many things that can get under your skin as a real estate agent. However, few are more frustrating than paying for or working for a new lead only to have them flat out ignore your calls!

Am I right?!

Many times you could be using a lead generation strategy that has been proven over and over again but you still aren’t getting anywhere.

If you are like most real estate agents, this will leave you scratching your head and wondering what you are doing wrong or if it is just a fluke.

Regardless of the reason or reasons that your leads refuse to call you back, one thing you can’t deny is that you can’t continue to purchase or farm leads that will never go anywhere!

So how do you figure out where the fault lies and fix the problem? You read every last word of today’s post! Get ready because I am about to show you:

  • The biggest reason(s) your real estate leads won’t call you back

  • How to get around common roadblocks and objections

  • When you should be calling real estate leads to get through to them

  • Exactly what steps to take to FINALLY get your leads to call you back

If you are fed up with wasting your time, money, and motivation on real estate leads that are just flat out ignoring you, this post will cure your frustration once and for all!

Make sure you pin and bookmark this post so you can come back to it every time this ugly little problem rears its ugly head again. Oh, and don’t forget to share it with your team and other real estate friends.

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You Were Too Slow To Follow-Up

Ready for a cold, hard punch to the fact?

An MIT study found that your odds of reaching a lead decrease more than 100 times after half an hour.

Ouch!

I mean let’s face it, It is nearly impossible for you to manually answer every single time a lead reaches out to you in that moment or within a 30 minute time window. Just think about how many times you have been out with clients showing properties or in the middle of a listing presentation when a lead tries to get in touch with you the first time.

Add to that the fact that people have different schedules and sometimes live in an entirely different time zone and it becomes downright overwhelming to think about being available in the moment a lead shows interest, 24/7 365.

Still, you can’t afford to just let those leads slip by and their future business and referrals too!

How To Fix The Problem

The first thing that you need to do is get some automation tools in place to make sure that every lead that expresses interest gets an immediate response. Luckily, this is easier than ever before thanks to chatbots, automatic email responses, and website widgets.

I suggest that you be careful with your automatic response messaging. However, because you don’t want to engage them in a conversation if you aren’t available. Instead, I suggest that your message tell them you are currently busy with another client but will get back to them as soon as possible.

That leads me to my next point.

You have to actually get in touch with them as soon as you can and engage them in conversation. This is the part where you actually have to act like a real estate agent to draw out key information and follow up as much as necessary until you make the sale.

You Aren’t Following Up The Right Way

Let’s assume that you have been calling your prospects or cold leads and following up the way that you are supposed to but its still radio silence on their end.

This could be because those people don’t like to use their phones for calls. For example, if you are targeting Millennials, you would be more likely to get a response by sending text messages using proven scripts rather than calling.

You could also be calling a home phone number that is rarely ever used or checked for messages. The good news here is that those people are not ignoring you. However, it doesn’t matter because you aren’t getting through to the target.

How To Fix The Problem

It is important when you make contact with a lead the first time that you find out how that lead prefers to communicate with you and make a note of it in your CRM. If you time-block your follow-up process, it may make your life easier to organize your list of contacts you plan to follow up with by how they prefer to be reached.

This alone will make a significant impact but don’t stop there.

If you have leads that you only have a name and phone number for, take the time to try and find them on other platforms like LinkedIn so you can attempt to connect with them there and through their email.

Remember, the name of the game here is to stay in touch and top-of-mind so connect with your prospects and leads in as many ways as possible.

You Don’t Tell Them How You Got Their Number

Let’s say you refuse to take my advice about tactics like cold-calling and have a list of leads that you plan to cold-call that you want to get maximum results for.

You get yourself all psyched up, strap on your headset, fire up your dialer, and whip out your scripts. You’re smiling and dialing away breezing through the scripts that you have memorized.

There is just one problem…

Those scripts almost NEVER tell you to inform the lead how you got their number.

Listen, you know as well as I do that nobody enjoys being cold-called even if they are in need of the services being offered on the other side of that call. Not being upfront about who you are and how you got their number is a huge red flag that will signal you are cold-calling them.

Even if they find you from your website or Zillow and call you based upon finding you there, they may not remember that. Be sure that you include those small but mighty details right away so they don’t write you off from the beginning as most people would.

How To Fix The Problem

This is an easy fix.

Just begin your initial interactions by telling them who you are, how they know you, and why you are reaching out to them. Try something like:

“Hi this is Sarah from ABC Realty, I am just following up from your inquiry about my listing at 123 Main Street.”

Obviously, if you are cold-calling people from a service like RedX then you won’t be able to get around the “ this is how I know you part”. Still, keep in mind that open honesty is consistently named as one of the top three things people look for in a real estate agent so it may pay off to just be honest about that too.

You Failed To Leave A Voicemail

Some people believe that if they don’t leave a voicemail, the mysterious missed call will be too tempting to resist calling back.

WRONG!

The odds of someone going out of their way to call a random number back that doesn’t leave a voicemail explaining the purpose of the call is virtually zero.

How To Fix The Problem

Leave a concise, tempting, and welcoming voicemail that tells them who you are, why you are calling, and how they would benefit from calling you back.

There is still no promise that cold FSBO and expired leads will be racing to call you back because they are being bombarded with calls and voicemails just like yours. All the more reason to niche down and target your leads based on specific pain points, rather than at random.

You Called At A Bad Time

There are few things as frustrating in real estate than a never-ending game of phone tag with your leads. It is no easy feat to try and figure out the best time to reach everyone.

Many newer agents make the mistake of calling leads early in the morning before they go to work or late at night when they are “sure” to be done with work. People have different schedules, priorities, and lifestyles which means there is no rule for the best time to reach everyone.

I can see where this would make sense to them on paper. However, I always want you to put yourself in the shoes of the people that you are targeting before you try to interact with or sell to them.

If you were rushing around trying to get the kids ready for school before heading out to work for the day would you want to take the time to talk to someone trying to get your business?

If you had just put in a long day at work, run errands, prepared dinner, cleaned, and were trying to unwind for a few minutes before bed, how pumped would you be to get a solicitation call then?

If you are anything like most people, you would be irritated to say the least and much more resistant to saying “yes” to the person on the other side of the phone.

How To Fix The Problem

Remember how I told you that when you make contact with your leads for the first time you should ask them how they prefer for you to communicate with them? You should also ask them when would be the best time(s) to get in touch with them too and make a note of that in your CRM as well.

If this is the first time that you are reaching out to the lead and you manage to make contact with them certainly get those details established but offer to reach back out if it is not a good time. You want them to walk away with every interaction feeling better and more positive about you than they did before so this is a great time to initiate your white-glove service.

You Didn’t Make A Personal Connection

Whether you know it, believe it, or not, you are in the business of building relationships more than you are that of selling properties. If you fail to make connections, develop them, and invest in them until they are solidified relationships you will fail in real estate.

If you lead every interaction by trying to sell, sell, sell, you will never give yourself or your leads to develop those relationships. You may not always be able to form a valuable connection from the start and you won’t click with everyone but make sure that is the foot you put forward first.

How To Fix The Problem

This is one of those times when investing in a touch of research can really pay off in a big way for you. If you don’t know anything about the lead you are reaching out to, consider taking a look at some of their social media like LinkedIn or Facebook to see if you have anything in common that you will be able to relate about.

If you have already reached out for the first time and you included a ton of detail in that first attempt, you will want to make this attempt more relaxed. Make sure that you acknowledge how busy they are and don’t be afraid to inflict a pinch of guilt to get that return call.

Try something like this:

“Hi ____, I have been trying to get in touch with you without any luck but I know you are really busy. I just want to ensure that it is easy and convenient for you to get back in touch with me as soon as possible. I am available today between “9am-2:15 pm and tomorrow between 1pm-6pm. Shoot me a text back at 555-987-6543 and tell me which time works better for you.”

Notice how that not only inflicts guilt but graciously offers multiple options for their convenience and closes with a strong call-to-action.

You Didn’t Sound Calm, Cool, Or Collected

I totally understand that we all have days where we are a bit off. Even the most seasoned agents are going to have days where they trip over their words. If you are cold-calling FSBO’s or expireds there is a chance you may not recover. However, don’t let that discourage you from coming back the next day to lead gen with confidence.

How To Fix The Problem

This is one of those problems that is better prevented ahead of time. If you wake up and feel like you are having an off day and won’t be able to confidently communicate by phone, focus on using written forms of communication like emails and text messages that day as much as possible.

For those calls that you must make, here are four easy ways to be more confident on the phone:

  • Start by making less important calls to get into the swing of things. It is natural to be a bit rusty when you first get started so give yourself a chance to find your rhythm again.

  • Listen to a song that pumps you up. Sometimes you just need to listen to a little motivation and inspiration to get back into the groove. I also recommend having a fun victory song that you play when you book an appointment or make a sale.

  • If you are using a script, take the time to say it out loud a few times before you start calling to be sure you have it memorized to the point where you can make it sound natural. Reciting those scripts every day will help build your confidence all the time.

  • Stand up, walk around, and pace if you need to. Sitting in a hunched over position will do nothing to help you but standing or walking will allow you to project your voice and message with more confidence.

At the end of the day, you will only get better at these often uncomfortable interactions by forcing yourself to practice them as often as possible.

You Don’t Have Social Proof To Back Up Your Claims

One of the biggest factors that play a role in the buying decision of people today is what other people have to say about any given product or service. No matter how you first come into contact with your leads, you better believe that they will go looking for social proof that you really are the best real estate agent for them.

So let me ask you this…

If I Googled you right now, what would I find?

Google, your real estate website, Zillow, Realtor, LinkedIn, and all other relevant websites should be bursting at the seams with an outpouring of love from your past clients and referral partners.

How To Fix The Problem

Obviously, if you are a new real estate agent you are probably pretty limited on the number of reviews you will be able to display. However, you can still utilize LinkedIn to reach out to former professional connections and ask them to speak on your skills, talents, and professionalism. Moving forward, be sure to follow my next tip!

If you are past the beginning stages of your real estate career, you should already be actively and aggressively collecting reviews from your clients. I strongly urge you to set up a system of collecting reviews that makes it as easy as possible on the client.

One way to do this is to verbally ask the client what they enjoyed most about working with you during the closing. From there, send them a simple email asking if you have their permission to use their words (have them in quotes in the email) as a testimonial and provide links for them to copy/paste that testimonial on Google, Zillow, and Realtor.

Don’t be afraid to post a happy closing picture with your clients, being sure to tag them and thank them as well and include them in a special album on your Facebook Page to make it easy for a prospect to find.

They Are Not Quality Leads

Sometimes you will do everything right and the leads still won’t call you back.

This is often because the leads suck.

They might not actually be interested in buying or selling, the contact information could be wrong, or maybe they were just tire-kicking. Although this can be frustrating and most real estate agents will look at them as a waste of time I encourage you to adopt a more positive mindset. Even if those people will never become clients, those people are offering you valuable practice to perfect your pitch and practice your tenacity.

How To Fix The Problem

These are not people that you should become concerned about calling you back...at least not right now.

Instead, get them on a drip-campaign that has been properly segmented so you can continue to keep in touch with them, provide them with value, build their trust in you, and ensure they know to call you when that time finally does come for them.

Want Only High-Quality Real Estate Leads For Your Pipeline?

What few real estate agents understand about marketing is that there are two very different types of marketing that are meant to be used very differently in order to be effective; inbound and outbound marketing.

What we have been talking about today (calling, emailing, texting, etc.) is known as outbound marketing. These methods are ONLY effective when you have already initiated a relationship with the lead.

If you want to attract new leads, however, you are going to need a powerful inbound marketing strategy in place. Examples of effective inbound marketing tools are real estate blogs, podcasts, books, and video series.

Of course, as a real estate agent, you probably already know that starting a real estate blog, podcast, video series, and/or book is no easy feat and is certainly not done overnight. However, that doesn’t mean you can’t still get the highest quality leads!

The way I see it, you have three options at this point:

  1. You can ignore everything I just showed you and continue paying to chase after crappy leads.

  2. You can start spending your limited free time trying to study and learn how to produce all of those inbound marketing tools at an expert level.

  3. You can enlist the help of someone like me who already knows exactly how to create high-conversion inbound real estate marketing tools like those (and more) to do it all for you.

Which option is the most appealing to you?

If you would rather skip over the learning curve and save yourself thousands of hours of learning and extra work on top of your already demanding job, schedule a complimentary strategy call with me.

When you schedule your call with me, we will get to the root of what has been holding you back from attracting your ideal clients on autopilot and I will give you a custom strategy to move forward immediately.

Not Ready To Talk To Me? Check Out These Other Popular Posts:

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Do you know the best thing about SEO?

It helps the people that are looking for someone like you find you in the EXACT moment that they need you!

In fact, anyone that reaches out to you from your real estate website that landed there from a search should be considered a warm lead because that tells you they are already interested in hiring you.

However, if you want people looking for a real estate agent in your market to land on your real estate website, your SEO has to be in tip-top shape.

Sadly, I meet real estate agents just like you every day that have been terribly misled by common SEO myths. When you fall victim to one of these SEO myths you will attract the wrong people at the wrong times, if at all.

What does that mean for your real estate business?

  • A higher acquisition cost per lead and cost per client

  • Increased bounce rates

  • 30% less revenue by 2021

If you are like most real estate agents, you can’t afford to suffer losses like that and certainly don’t want to.

So in today’s post, I am going to reveal the seven most common SEO myths that are holding you back and give you practical step-by-step instructions for following the right SEO strategies that will get your real estate website at the top of search engines.

**But before we dive in I want to warn you that I went very in-depth in this post which made it a long read. Make sure you pin and bookmark it to come back to if you don't have time to read it all now because I keep it juicy right up until the end!**

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Myth 1: You Can’t Keep Up With The Google Algorithm Changes

In the past, I have told you that search engines like Google change their algorithms 1.5 times per day on average. That statistic can feel extremely intimidating and has helped to propagate our first myth that you will never be able to keep up with the algorithm changes.

However, SEO is NOT about beating the algorithms.

It is NOT about constantly studying them and changing everything you are doing to keep up with those changes.

Although their algorithms change frequently, most of those changes are just tiny tweaks being used to deter spammers and anyone that would counterfeit search results.

The truth is that you don’t need to keep up with constant changes but rather pay attention to the hard and fast rules of Google that rarely ever change. The last thing I want you to do is be so discouraged or overwhelmed by the evolving algorithms that you decide not to work on your real estate website’s SEO at all!

When you follow the basic rules of SEO like constantly adding fresh and original real estate content with appropriate longtail keywords you will be able to reach the people that are searching for someone like you in the exact moment that they need you.

That is the sheer power of SEO.

Myth 2: Bounce Rates Don’t Matter

This one makes me laugh.

Your real estate website’s bounce rate refers to the number of people that land on your website and immediately “bounce” off and go to another site.

This is an extremely important number because it reveals to you:

  • The quality of your real estate content

  • The quality of your real estate website

  • The quality of your SEO

Somewhere along the line over recent years, people got the crazy idea in their heads that as long as they were getting clients, the bounce rate of their website didn’t matter.

I don’t know about you but if I could make a few simple tweaks to one of my company’s largest assets and instantly start getting more clients and increase my passive income I would rush to do it! Fixing your real estate website’s bounce rate is that simple tweak!

I will explain how to determine your real estate website’s bounce rate and show you how to improve it in my post: How To Get Rock Bottom Bounce Rates On Your Real Estate Website.

Myth 3: You Need To Include Your Keywords Into Every Page & Blog Post A Lot To Rank

Keywords are one of the most misunderstood aspects of SEO. That is mostly due to the fact that the rules around keywords have changed dramatically over the last twenty years and if you haven’t kept up with those changes, you’re going to be fooled by this myth.

As it stands when I am writing this post in the summer of 2019, you will actually by punished for including your desired keywords too much on your real estate blog posts and website pages. In fact, keyword stuffing as it is referred to is only going to damage your SEO rankings because Google will see you as someone trying to cheat their results.

At this point, you should aim to make your longtail keywords account for .5%-1.5% of the content on any given page or post in order to improve your ranking.

Watch & Learn 22 Ways To Optimize Your Real Estate Website's SEO | Get Found By Google | Sarah Layton

Myth 4: Your Current SEO Rankings Will Be The Same For Voice Searches

Let’s say that for the last couple of years you have been dominating search engines with your real estate website using fresh content and longtail keywords. First of all, I want to commend you for doing the right thing and congratulate you on seeing the lucrative results.

Unfortunately, unless you are aggressively reworking your content to rank with voice searches, you are about to lose your valuable position in those search results (if you haven’t already).

You see, just because you’re at the top of Google when you run a manual search right now, that does not mean that you will be the recommendation of Siri, GoogleHome, or Alexa when a potential client is looking for you in a voice search.

Since experts are predicting that voice searches will continue to take over until they completely change the way we use technology and the internet, you have no choice but to get your voice strategy into place. As I have told you in the past, Gartner, a leading business strategy site, brands that redesign their websites to support visual and voice search by early 2021 will increase their revenue by 30%.

Don’t worry because I will outline exactly what you need to do to keep your ranking or take over the number one spot on search engines in my blog post 4 Steps To Optimize Your Real Estate Website For Voice Search.

Myth 5: Social Media Plays No Role In Your SEO

Obviously, social media is crucial to your real estate business in many ways, including bringing traffic to your website. In fact, when done correctly, social media can be your main source of direct traffic to your website.

You can use your social media to get found in organic searches. In fact, when you Google many businesses it is their social media page that pops up at the top of results. This is yet another reason you need to be consistently active on all of your social media accounts using tools like Tailwind.

However, simply being active on your social media is not all that it takes! I bet you’re wondering:

How Can You Use Social Media To Improve Your SEO?

It’s simple! Follow these tips:

  1. Keep your content on topic. Always infuse your posts with your brand and personality but be sure to stay on the topic of real estate and your local market as much as possible.

  2. Link all of your accounts to your real estate blog, lead captures and website. I love the way LinkTree let’s you link to all of these from your Instagram account!

  3. Share all of your real estate blog posts, podcast episodes, and videos. Just be sure that if your are always posting all of your real estate content on your website first and then to platforms like YouTube, ActiveRain, or Podbean.

Myth 6: You Need To Hire An SEO Company

PLEASE FOR THE LOVE OF GOD STOP WASTING YOUR MONEY!

I hate to break it to you but the majority of SEO companies out there are still selling people on outdated SEO techniques which are mostly just busywork that will cost you a ton and leave you with a pile of disappointment.

You do NOT need to spend a fortune on some fancy SEO company to get your real estate website to the top of Google.

Instead, it makes more sense for you to at least learn the basics of SEO, along with a list of strategic keywords that make sense for your real estate business.

From there, all you need to know is that content is king!

If you don’t do any of the traditional SEO practices like link-building and ONLY focus on building out the original content on your real estate website, you will find yourself at the top of Google faster and for a longer period of time.

No need to guess or go do a ton of research about the best SEO practices. In my post, The Smart Guide To SEO For Your Real Estate Blog, I will reveal:

  • How to avoid wasting time on useless SEO techniques

  • How to design strategic keywords for now (and the future)

  • The most important basics that you need to implement for growth

In that post, you will also get access to my SEO checklist for your real estate website to make sure you’ve covered all your bases and don’t need to waste a fortune on some B.S. SEO company.

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Myth 7: You Will Never Outrank Companies Like Zillow & Realtor

This one breaks my heart.

I know that it seems like these companies are far more powerful than you will ever be and as a result, you will never get your website above theirs in the search results.

The bad news is it takes work but the good news is that it is TOTALLY possible!

In my two-part post, How To Outrank Zillow, I reveal that you can use a combination of neighborhood profiles and similar hyperlocal content, as well as, FAQ’s in order to climb to the top of search engines at lightning speed!

Again, your ranking will come back to content and competition. As I explain in that two-part power post, those companies are trying to rank nationally. You only have to rank for your market which gives you a huge advantage to create original content that is so specific to your market that they will never be able to catch up to you.

How One Real Estate Company Saved $60K AND Got To The Top Of Google In 3 Months

Last year, I worked with a real estate development company to build a content strategy for them. At the time, they were spending $20K+ per month on marketing their luxury condo development with disappointing results.

I told them that for just $7K and three months I could get them the results they had been so desperately chasing using nothing but original blog posts and social media. Although they were skeptical, they agreed.

I’ll be honest, even I was nervous about how good the results would be. Still, I strategically ghostwrote 60 original and hyperlocal blog posts for their website and hoped for the best.

I could simply tell you what happened and ask you to take my word for it, but here is what the client wrote in a Google review at the end of those three months:

“The only thing I regret is how long it took me to pull the trigger to hire Sarah. I had dabbled in some blogging on my own, but never took it seriously enough and never knew how beneficial it can be when done properly. Search engine optimization has always been one of my team's biggest concerns, and we had spent 10s of thousands of dollars a month for almost a year with little to no ROI. After a couple of conference calls with Sarah, we were convinced that the future of our development and marketing strategy will revolve solely around content writing and blogging.

Within 6 weeks of 3-4 blog posts a week, the results were incredible. We had canceled ALL other advertising campaigns and were still seeing an increase in site visits, as well as visit duration. Today, over 75 percent of the visitors to our site come directly from Google, up from about 25 percent. Our website is easily discovered on the first page of Google with very generic search keywords, and without paying google a single penny. We are bringing in quality leads from all over the country while spending 80% less on marketing then we had before.”

Want Your Real Estate Website To Rank At The Top Of Google?

I would be more than happy to help you get to the top of search results, increase your passive income, and lure your ideal clients to you with original real estate content for your website.

You see, when done the right way, your real estate blog and website will work like a magnet 24/7 365 to attract and convert your dream clients. However, before that can happen, I need to take a look at your real estate website and blog to see where your strengths and weaknesses are. If you would like a free assessment of your real estate website along with personalized advice on how to optimize your results, book a free call with me here.

Don’t have a real estate website yet?

No problem! Simply book a free strategy call with me here and I will help you get off on the right foot from day one!

Oh and don’t forget to check out these other helpful tips:

How To Attract Luxury Real Estate Clients With Copy

7 Habits Of Top Real Estate Agents

How To Find Your Real Estate Niche To Get Rich

6 Simple Ways To Drive Buyers & Sellers To Your Lead Magnets

5 Copy Mistakes Killing Your Real Estate Sales