If you are a real estate agent or broker, you are probably wondering and speculating what the long term effects of the pandemic will be on the industry and your business. I get that this is a truly scary time.

However, I am on a mission to help each and every one of you not only understand what is to come, but prepare for it, and adopt the mindset you will need to come out on top as the long term effects of the crisis take hold.

In today’s post, we will examine:

• How buying behavior is already changing in the industry

• Why the rent crisis is going to be a major catalyst for change

• What real estate niches are going to win & which will lose

• How to communicate your value to attract the majority ...

If you work in real estate in any capacity you have no choice but to build your social media presence. However, it is what you choose to post, when you choose to post, and how you post that will determine if you get flooded with qualified real estate leads from your social media.

If you are anything like most people in real estate, social media marketing and all of its rules causes more headaches than happy dances.

You’re not alone!

However, the truth is that it isn’t all that hard to post the right content at the right time in the right places if you know the strategy I use for creating massively profitable real estate brands all over the country. Not only am I going to share that...

You have heard of real estate agents getting clients from Facebook. You know it is possible, but as hard as you plug away at social, posting every day, you still aren’t getting any real leads.

So what’s missing?

My guess is that you aren’t using a proper sales funnel that:

• Identifies people that want to buy or sell soon

• Convinces them that you’re the right agent for them

• Makes them eager to hire you

If you are anything like most real estate agents, brokers, and lenders, you are only posting listings, ads, and random content. However, if you are serious about wanting to attract the right people AND convert them, you need a hook.

After all, let’s assume that someone seri...

One of the most time-consuming and costly burdens of every real estate broker is building a team that produces and remains loyal.

Just like in any business, turnover in a real estate brokerage can be the ultimate Achilles heel.

If you are anything like most real estate brokers, you would much rather have a pool of applicant agents vying for positions on your team. However, without a positive reputation about your brokerage, that goal will never be more than a pipedream.

If you are ready to stop chasing after agents that will never rise to their full potential or will abandon ship as soon as they start to, today’s post is for you!

Focus On Inbound Marketing

Inbound marketing can be more tim...

You’ve already established your success as a real estate agent.

You know what it takes to get houses sold.

You know how to treat your real estate business like a real business.

That’s why you decided to become a broker and build your own team.

Now as a broker and a leader, your responsibilities and goals are dramatically different. If you want to make the big bucks as a broker, you have to get out of the open houses and step into the role of recruiter, trainer, and motivator. Once you master those skill sets, you will experience a whole new level of success in real estate.

Just like when you were an agent, there are a million people out there coaching you on all of the activitie...

Up until now, I have been very secretive about the phrases and specific techniques that I use in the copy that I provide my clients.

Sure I tell you all that I use powerful neuro-linguistic programming (NLP) techniques which hypnotize people into taking action without them ever knowing why. However, I have never divulged any specifics of the phrases or words that I use to make that happen.

In total, I have 22 go-to words and phrases that I use constantly in your listing descriptions, blogs, neighborhood profiles, and professional bios. Just like any magician, I can’t share all of my secrets with you.

However, I’m feeling particularly generous today which is why I have decided to sh...

I am so excited to be writing this article as it is the 100th blog post here on BestRealEstateWriter.com!

Your real estate website is one the most powerful tools you have at your disposal!