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May
12
How To Attract Luxury Real Estate Clients With Copy

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Wondering how to become a luxury real estate agent?


Most agents are overwhelmed at the idea of trying to break into the luxury real estate market.


They worry that they won’t be able to fit it.


They worry they need an expensive car.


They think they need to wear designer clothes.


None of those superficial distractions will transform you into the prolific luxury real estate agent that you dream of being.


All you truly need to attract and close luxury real estate clients is powerful sales and marketing copy.


However, it has to be the right copy with the right ingredients if you are going to have any real hope of attracting those million-dollar listing leads and buyers.


No idea where to even b...


May
12
5 Steps To Writing The Perfect Real Estate Property Description


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Nobody loves to sit down and write another real estate listing description.


If you are like most real estate agents, writing compelling, effective sales copy for your real estate listings is one of the most annoying and painful parts of your job. Trying to overcompensate for an inflated sales price, making a low square footage seem livable, crafting an attention-grabbing opening statement that not just attracts buyers but stops them in their tracks are just a few of the common challenges you could be facing when writing a real estate listing description.


Oh, and don't forget to find that perfect CTA that gets agents and potential buyers to pick up the phone and book a showing immediately!


Ev...


Apr
15
13 Ways To Revive A Stale Real Estate Listing


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13 Ways To Revive A Stale Real Estate Listing


Every agent has been there. You fight tooth and nail to snag a listing, spend a bunch of time and money assembling the marketing materials and excitedly publish it to the MLS with fantasies of how you will spend the commission check.


Then, despite a showing or two, you find yourself sitting on a stale listing with less than pleased sellers. You promised you could get it sold. You feel like you’ve done everything you can to attract a buyer, and your sellers are refusing to reduce the price.


Now what?!


If you are anything like most agents, you feel stuck; like there’s nothing more that you can do other than what you already have. However, ...


Apr
15
6 Simple Ways To Drive Buyers & Sellers To Your Lead Magnets

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6 Simple Ways To Drive Buyers & Sellers To Your Lead Magnets


As you already know, I'm a huge advocate of collecting your pool of real estate ideal clients passively rather than having to hunt them down through archaic strategies like cold calling or door knocking.


One of the most effective tools in collecting real estate leads to fill your marketing funnels with high-quality buyers and sellers are lead magnets. If you're not yet familiar, lead magnets are digital valuables like checklists, workbooks, and market reports.


Many of my clients hire me to create these for them but not all manage to follow through in gaining traffic to them. What good is a lead magnet if you’re not driving traff...


Jul
06
Should Realtor's Have Side Hustles?

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One of the biggest challenges for real estate agents is creating a steady flow of income that enables you to comfortably pay your bills, invest in your business, and plan for the future.


Unfortunately, if you are like most real estate agents, you live on an income roller coaster in which you have periods of great prosperity and periods of financial drought. It is because of this struggle that many real estate agents start looking outside their chosen career for additional work and income, otherwise known as side-hustles.


There are many people out there that argue that they would never be able to make it without the extra income generated from their side hustle. There are others that promise if...


Jul
06
3 Easy Ways To Monetize Real Estate Content

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Did you know that your real estate content can be used for more than just generating leads?


It can also be monetized in several ways that will make you serious money in your sleep. I’m talking about five figures per month in passive income!


I hear about it all the time from my clients that they have taken the real estate blogs and podcasts that I create for them. Not only that but the strategies that I am about to share with you today also earn me tons of passive income which I use to power my dreamy digital nomad lifestyle.


Of course, it goes without saying that without high-quality, custom real estate content, none of these strategies will work for you. That means that you can’t g...


May
25
How Realtors & Brokers Need To Pivot To Succeed After COVID-19

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If you are a real estate agent or broker, you are probably wondering and speculating what the long term effects of the pandemic will be on the industry and your business. I get that this is a truly scary time.

However, I am on a mission to help each and every one of you not only understand what is to come, but prepare for it, and adopt the mindset you will need to come out on top as the long term effects of the crisis take hold.

In today’s post, we will examine:

  • How buying behavior is already changing in the industry

  • Why the rent crisis is going to be a major catalyst for change

  • What real estate niches are going to win & which will lose

  • How to communicate your value to attract the majority ...


May
20
How To Set Your Real Estate Marketing Budget

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If you are anything like most real estate agents, you didn’t even both to put a proper business plan in place before you started your real estate business. Odds are that means that you also don’t have an official marketing budget.


How do I know that?


Well, I have spent the last 4 ½ + years having the same conversation with tens of thousands of real estate agents when they call me to help fix their marketing and branding problems. In fact, I would estimate that about 10% of the agents that come to me for help have an official marketing budget.


So if all these other people are running their business without a proper marketing budget, why should you? I’ll dive into the sho...


May
13
Is Your Real Estate Niche Wrong For You?

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If you are anything like most successful business owners, you already understand that focusing on a niche is the fastest, easiest, and most powerful way of generating real estate leads. You also know, it is the best way to give yourself a fighting chance to avoid becoming one of these statistics:


- Agents with a real estate niche, earn an average of $35,000 more than agents without one.


- 3% of real estate agents make more than $35,000 per year.


- Approximately 90% of new real estate agents fail within the first three years.


Those numbers are more than enough to give even the most aggressive agent pause for a moment. This is exactly why I have spent so much time creating content for you over the...


Apr
30
4 Essential Real Estate Social Media Posts

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If you work in real estate in any capacity you have no choice but to build your social media presence. However, it is what you choose to post, when you choose to post, and how you post that will determine if you get flooded with qualified real estate leads from your social media.


If you are anything like most people in real estate, social media marketing and all of its rules causes more headaches than happy dances.


You’re not alone!


However, the truth is that it isn’t all that hard to post the right content at the right time in the right places if you know the strategy I use for creating massively profitable real estate brands all over the country. Not only am I going to share that...