Learn To Convert Your Real Estate Blog Into Clients

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How Team Leaders Can Recruit Top Talent (Featured In Inman)


As the real estate industry moves into the most competitive era in history, team leaders can only afford recruitment activities with the highest possible ROI for time and money spent.

The time for endless meet & greets at Starbucks and cold calls has come to an end. The time for content and digital domination has begun.

If you are ready to grow your team while spending less time and money on recruitment activities, follow these four modern strategies to attract top talent:

Your Real Estate Blog

Blogs are one of the most misunderstood marketing tools out there today. If you are like most team leaders, you may not realize that a real estate blog can be used to increase resale value into your websi...

Treadmill Marketing For Realtors


Have you ever heard of treadmill marketing?


I'm not surprised because it's something I just made up haha!

If you are anything like me, you frequently feel like there simply isn't enough time in the day to work in your business, work on your business, be present with friends and family, and maintain a healthy lifestyle. This is something I have really struggled with this ear and my health is what suffered the most.

Recently, I read committed myself to eating better and working out. Since I am a self-admitted cardio addict, I have been spending a ton of time on trails and treadmills. That is when I realized just how much of my digital marketing tasks could be done from my phone while walki...

How To Attract Luxury Real Estate Clients With Copy


If you are like most real estate agents, you have been told at least once in your career that there are big bucks to be made by working with luxury real estate clients.

After all, once you start selling seven and eight-figure properties those commission checks get VERY sexy.

The problem is, attracting those luxury clients is much easier said than done!

Some people will tell you that you need to drive a luxury car, wear designer clothes, and have to be dripping in luxury yourself.

First of all, if you are just getting started or are just now deciding that luxury clients are your ideal client, you probably don’t have the money for all that.

I have good news for you…

You don’t need...

How To Format Real Estate Blog Posts


Any experienced and successful blogger will tell you that formatting is one of the most important elements of their blog.

Without the proper formatting, readers will quickly lose interest and bounce off your site costing you loads of wasted time and money.

It doesn’t matter how creative and valuable your content is, if your real estate blog isn’t formatted correctly it will definitely fail.

So today, I am going to show you exactly what you need to do to set yourself up for success with your real estate blog posts.

Add Branded Images

Images and videos are a simple but powerful way of improving your blogs SEO performance, as well as, keeping your readers engaged with the content. Howev...

Avoid These Mistakes When Starting A Real Estate Blog


Avoid These Mistakes When Starting A Real Estate Blog

Starting a real estate blog is one of the most powerful ways to reverse engineer or your real estate business and get your ideal clients to start chasing after you!

However, it is also one of those tasks that is easier said than done if you do not have previous blogging experience. In fact, every day I come across real estate blogs that are riddled with expensive mistakes that are driving away visitors and potential business.

I don’t want to see that happen to you so I have put together this list of the most commonly made mistakes on new real estate blogs.

Make sure none of these happen to you!

Mistake 1: Choosing A Free Blogging Platfor...

4 Elements Of A Profitable Real Estate Blog


If you’ve been following me for a little while now (thank you!), then you know that I am a big believer in being deliberate and strategic about your real estate blog.

That is because I don’t want your blog to be a waste of your time and resources.

It is my goal to make sure that your real estate blog:

  • attracts a loyal audience

  • converts your ideal clients on auto-pilot

  • builds value into your website (so you can sell it when you retire)

  • helps you earn passive income through affiliate posts and relationships

While there are many boxes to check in order to make sure that you meet all of those goals, there are four main elements that every successful blog must have in order to do that. Today...

Time-Saving Hacks For Your Real Estate Blog


Not only do I write and manage this blog, but I am the ghostwriter behind dozens of other real estate blogs in this country.

In fact, an average day in my life frequently requires me to write 10,000+ words!

On top of that, I have to worry about SEO, graphic design, social media, and a million other tasks that come along with running a real estate media company.

Often, people ask me how the hell I manage to get so much done. Especially when it comes to creating so many blog posts each week. Well, I have a few tricks up my sleeve that allow me to get it all done which I’m going to give you today.

I know not all of you can afford to hire me to write your real estate blog for you and others ge...

5 Easy Ways To Spring Clean Your Real Estate Website


Okay so I know Spring hasn’t sprung just yet, but I have been wanting to write this one for weeks and I can’t wait any longer.

I hope that most of you have your own real estate website by now! However, once you do get it up and running, you can’t just leave it alone and let it sit there all stagnant and shit. At least not if you want real traffic and real clients from it!

In order to please the Google Gods and make sure that your real estate website is doing all that it should for you, you should take some time each season (at the least) to perform a little checkup.

Today, I’m going to share with you five key areas that you need to keep your eye on.

1. Add Some New Neighb...

3 Ways Your Real Estate Blog Will Build Your Team On Autopilot


You’ve already established your success as a real estate agent.

You know what it takes to get houses sold.

You know how to treat your real estate business like a real business.

That’s why you decided to become a broker and build your own team.

Now as a broker and a leader, your responsibilities and goals are dramatically different. If you want to make the big bucks as a broker, you have to get out of the open houses and step into the role of recruiter, trainer, and motivator. Once you master those skill sets, you will experience a whole new level of success in real estate.

Just like when you were an agent, there are a million people out there coaching you on all of the activitie...

The Ultimate Secret Weapon For Realtors & Brokers


Up until now, I have been very secretive about the phrases and specific techniques that I use in the copy that I provide my clients.

Sure I tell you all that I use powerful neuro-linguistic programming (NLP) techniques which hypnotize people into taking action without them ever knowing why. However, I have never divulged any specifics of the phrases or words that I use to make that happen.

In total, I have 22 go-to words and phrases that I use constantly in your listing descriptions, blogs, neighborhood profiles, and professional bios. Just like any magician, I can’t share all of my secrets with you.

However, I’m feeling particularly generous today which is why I have decided to sh...