If you are a real estate agent or broker, you are probably wondering and speculating what the long term effects of the pandemic will be on the industry and your business. I get that this is a truly scary time.

However, I am on a mission to help each and every one of you not only understand what is to come, but prepare for it, and adopt the mindset you will need to come out on top as the long term effects of the crisis take hold.

In today’s post, we will examine:

• How buying behavior is already changing in the industry

• Why the rent crisis is going to be a major catalyst for change

• What real estate niches are going to win & which will lose

• How to communicate your value to attract the majority ...

How To Build A Smarter Real Estate Brand With Psychology

It is one thing to throw a logo and slogan together and it is something entirely different to build a real estate brand around core values, voice, and visuals.

If you want to develop real recognition and secure yourself a profitable position in your real estate market you need to develop a brand that you can live out loud.

What do I mean by that?

I mean that if your brand is a collection of ideas or scrap pieces that exist primarily in your brain or somewhere on your hard drive you don’t yet have a real brand. For this whole branding thing to work, you have to become visible in a memorable, consistent, and deliberate way.

If you are l...

If you are like most real estate agents, you have been told at least once in your career that there are big bucks to be made by working with luxury real estate clients.

After all, once you start selling seven and eight-figure properties those commission checks get VERY sexy.

The problem is, attracting those luxury clients is much easier said than done!

Some people will tell you that you need to drive a luxury car, wear designer clothes, and have to be dripping in luxury yourself.

First of all, if you are just getting started or are just now deciding that luxury clients are your ideal client, you probably don’t have the money for all that.

I have good news for you…

You don’t need...

Would you want to go to a dentist to have your heart treated?

Have you given up on open houses?

Are you tired of spending entire afternoons sitting alone, picking at a cheese platter, frustrated with all of the time and money you just wasted promoting the open house?

Are you convinced that open houses don’t really work?

I don’t blame you! Waaay back in the day when I was an agent’s assistant I was forced to sit in my fair share of under-promoted and empty open houses.

Not exactly my idea of a fun weekend.

As you know, I’m not a massive fan of lame and outdated marketing tactics. However, with some modern tweaks to your strategy, I do know that you can make hosting open houses worth your time and actually generate both buyer AND SELLE...