Learn To Convert Your Real Estate Blog Into Clients

Wondering how to become a luxury real estate agent?

Most agents are overwhelmed at the idea of trying to break into the luxury real estate market.

They worry that they won’t be able to fit it.

They worry they need an expensive car.

They think they need to wear designer clothes.

None of those superficial distractions will transform you into the prolific luxury real estate agent that you dream of being.

All you truly need to attract and close luxury real estate clients is powerful sales and marketing copy.

However, it has to be the right copy with the right ingredients if you are going to have any real hope of attracting those million-dollar listing leads and buyers.

No idea where to even b...

If you are a real estate agent or broker, you are probably wondering and speculating what the long term effects of the pandemic will be on the industry and your business. I get that this is a truly scary time.

However, I am on a mission to help each and every one of you not only understand what is to come, but prepare for it, and adopt the mindset you will need to come out on top as the long term effects of the crisis take hold.

In today’s post, we will examine:

• How buying behavior is already changing in the industry

• Why the rent crisis is going to be a major catalyst for change

• What real estate niches are going to win & which will lose

• How to communicate your value to attract the majority ...

How To Build A Smarter Real Estate Brand With Psychology

It is one thing to throw a logo and slogan together and it is something entirely different to build a real estate brand around core values, voice, and visuals.

If you want to develop real recognition and secure yourself a profitable position in your real estate market you need to develop a brand that you can live out loud.

What do I mean by that?

I mean that if your brand is a collection of ideas or scrap pieces that exist primarily in your brain or somewhere on your hard drive you don’t yet have a real brand. For this whole branding thing to work, you have to become visible in a memorable, consistent, and deliberate way.

If you are l...

Would you want to go to a dentist to have your heart treated?

Have you given up on open houses?

Are you tired of spending entire afternoons sitting alone, picking at a cheese platter, frustrated with all of the time and money you just wasted promoting the open house?

Are you convinced that open houses don’t really work?

I don’t blame you! Waaay back in the day when I was an agent’s assistant I was forced to sit in my fair share of under-promoted and empty open houses.

Not exactly my idea of a fun weekend.

As you know, I’m not a massive fan of lame and outdated marketing tactics. However, with some modern tweaks to your strategy, I do know that you can make hosting open houses worth your time and actually generate both buyer AND SELLE...