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How To Attract Luxury Real Estate Clients With Copy
By Sarah Layton


Wondering how to become a luxury real estate agent?

Most real estate agents are overwhelmed at the idea of trying to break into the luxury real estate market.

They worry that they won’t be able to fit it.

They worry they need an expensive car.

They think they need to wear designer clothes.

None of those superficial distractions will transform you into the prolific luxury real estate agent that you dream of being.

All you truly need to attract and close luxury real estate clients is powerful sales and marketing copy based on proven psychological formulas that have sold billions of dollars in products and services.

It truly has to be the right copy with the right ingredients if you are goi...

7 Steps To Refresh Your Real Estate Brand
By Sarah Layton


Have you noticed that your real estate business has been slowing down lately?

Are you putting out social media posts or brush content to the sound of crickets?

Have you perhaps switched brokerages several times over the last 10 years?

If so, it is likely that your brand is missing the mark!

No need to beat yourself up about this because branding is one of the most common challenges among real estate professionals. As you know, they didn't teach you anything about how to build a profitable real estate brand when you were studying for your license.

However lucky for you, I am here to help you hit the refresh button on your real estate brand and make sure that it is perfectly tailored to deliver you...

Fast And Easy Ways To Build A Reputable Real Estate Brand
By Sarah Layton


I want to start off by first making myself exceptionally clear: no truly successful brand was ever built overnight. This is a long play, not a short one and it will take some patience on your part.

That being said, there are some quick and simple tasks that you can incorporate into your daily, weekly, and monthly routine to become more recognizable.

More respected.

More revered.

Of course, just like with anything in real estate you will need to be consistent to see results but everything I am including in today’s guide is tried, tested, and true.

Whether you are a real estate agent, property manager, broker, developer, investor, or any other type of real estate professional that Is ...

How Realtors & Brokers Need To Pivot To Succeed After COVID-19
By Jayaprakash_CML


If you are a real estate agent or broker, you are probably wondering and speculating what the long term effects of the pandemic will be on the industry and your business. I get that this is a truly scary time.

However, I am on a mission to help each and every one of you not only understand what is to come, but prepare for it, and adopt the mindset you will need to come out on top as the long term effects of the crisis take hold.

In today’s post, we will examine:

  • How buying behavior is already changing in the industry

  • Why the rent crisis is going to be a major catalyst for change

  • What real estate niches are going to win & which will lose

  • How to communicate your value to attract the majority ...

How To Build A Smarter Real Estate Brand With Psychology
By Nithya_CML


How To Build A Smarter Real Estate Brand With Psychology

It is one thing to throw a logo and slogan together and it is something entirely different to build a real estate brand around core values, voice, and visuals.

If you want to develop real recognition and secure yourself a profitable position in your real estate market you need to develop a brand that you can live out loud.

What do I mean by that?

I mean that if your brand is a collection of ideas or scrap pieces that exist primarily in your brain or somewhere on your hard drive you don’t yet have a real brand. For this whole branding thing to work, you have to become visible in a memorable, consistent, and deliberate way.

If you are l...

How To Find Your Real Estate Niche To Get Rich
By Sharmila_CML


Would you want to go to a dentist to have your heart treated?

Of course not!

This is how I ask real estate agents to think about choosing their niche or ideal client, as I call them.

Although many real estate agents think a niche is a buyer or seller in a certain geographical area it is actually a small, specific, and extremely well-defined segment of the market or population. I encourage you to actually think of it as a specialization as a cardiologist specializes in medicine.

Identifying your ideal client does NOT mean that you won’t still receive other leads. It simply means you will gain more credibility and spend more time working with people you actually enjoy spending time with....

13 Open House Marketing Strategies You're Not Using But Should
By Nithya_CML


Have you given up on open houses?

Are you tired of spending entire afternoons sitting alone, picking at a cheese platter, frustrated with all of the time and money you just wasted promoting the open house?

Are you convinced that open houses don’t really work?

I don’t blame you! Waaay back in the day when I was an agent’s assistant I was forced to sit in my fair share of under-promoted and empty open houses.

Not exactly my idea of a fun weekend.

As you know, I’m not a massive fan of lame and outdated marketing tactics. However, with some modern tweaks to your strategy, I do know that you can make hosting open houses worth your time and actually generate both buyer AND SELLE...