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How To Monetize Your Real Estate Podcast


It Is Time To Monetize Your Real Estate Podcast?!

More than a year and a half ago I wrote a post insisting that if you wanted to crush it in real estate you needed to start a podcast. Not only can starting a real estate podcast help you to vastly expand your audience, boost your brand awareness, and position you as an expert in your field but it can also earn you a lot of passive income.

Whether you are a brand new real estate agent, an experienced broker, or a real estate coach, you could always use a few extra streams of income. Regardless of what position you hold in the real estate industry, you are a business owner and you know the value of passive income as well as I do.

However, if you a...

7 Steps To Refresh Your Real Estate Brand


Have you noticed that your real estate business has been slowing down lately?

Are you putting out social media posts or brush content to the sound of crickets?

Have you perhaps switched brokerages several times over the last 10 years?

If so, it is likely that your brand is missing the mark!

No need to beat yourself up about this because branding is one of the most common challenges among real estate professionals. As you know, they didn't teach you anything about how to build a profitable real estate brand when you were studying for your license.

However lucky for you, I am here to help you hit the refresh button on your real estate brand and make sure that it is perfectly tailored to deliver you...

Automatically Convert Real Estate Leads From Facebook For Free


You have heard of real estate agents getting clients from Facebook. You know it is possible, but as hard as you plug away at social, posting every day, you still aren’t getting any real leads.

So what’s missing?

My guess is that you aren’t using a proper sales funnel that:

  • Identifies people that want to buy or sell soon

  • Convinces them that you’re the right agent for them

  • Makes them eager to hire you

If you are anything like most real estate agents, brokers, and lenders, you are only posting listings, ads, and random content. However, if you are serious about wanting to attract the right people AND convert them, you need a hook.

After all, let’s assume that someone seri...

The Successful Realtor’s Mindset


These days there is a ton of buzz out there about mindset and programming yourself to be happier, healthier, and more purposeful in your life. However, just as your mindset can play a powerful role in your personal life, it can completely transform your real estate business.

In fact, there are a number of studies, including one done a few years ago by the Harvard Business Review that displays that when you set your mind in one direction or another you’re more likely to take actions that lead you there. For example, if you are regularly telling yourself that you have things holding you back from achieving your goals in real estate, you’re far more likely to fail.

Of course, the last...

How Team Leaders Can Recruit Top Talent (Featured In Inman)


As the real estate industry moves into the most competitive era in history, team leaders can only afford recruitment activities with the highest possible ROI for time and money spent.

The time for endless meet & greets at Starbucks and cold calls has come to an end. The time for content and digital domination has begun.

If you are ready to grow your team while spending less time and money on recruitment activities, follow these four modern strategies to attract top talent:

Your Real Estate Blog

Blogs are one of the most misunderstood marketing tools out there today. If you are like most team leaders, you may not realize that a real estate blog can be used to increase resale value into your websi...

The Realtor's Pocket Guide To Profitable Networking


If you are like most real estate agents eager to earn their next commission, you are probably focused on traditional lead-generating tasks. However, by getting that kind of tunnel vision you may be allowing the health of your professional and personal networks to suffer.

Remember, it is your network where many of your referrals and repeat business will come from so you need to actively invest in developing those relationships.

In this pocket guide to real estate networking you will learn:

  • Faster, more modern ways of networking

  • One word that can make a major impact on your results

  • How to earn passive income from your network

If you know or have even the slightest hunch that you could step up your n...

How Realtors Should Repurpose Facebook Live Videos


Facebook Live broadcasts are now the most effective way to get the results you once had from the world’s most popular social media platform.

Check out these stats about Facebook Live that prove I’m not making this up:

  • Facebook Live Videos Are Watched 3x Longer Than Videos That Aren’t Live Anymore

  • Users Comment On Facebook Live Videos At 10x The Rate Of Regular Videos

  • 82% of viewers prefer live video to social media posts

  • Companies using video experience 41% more web traffic from search engines than non-users do

But did you know that you can actually repurpose your Facebook Livestreams in order to attract more traffic to your real estate website, build your audience faster, and u...

How To Find Your Real Estate Niche To Get Rich


Would you want to go to a dentist to have your heart treated?

Of course not!

This is how I ask real estate agents to think about choosing their niche or ideal client, as I call them.

Although many real estate agents think a niche is a buyer or seller in a certain geographical area it is actually a small, specific, and extremely well-defined segment of the market or population. I encourage you to actually think of it as a specialization as a cardiologist specializes in medicine.

Identifying your ideal client does NOT mean that you won’t still receive other leads. It simply means you will gain more credibility and spend more time working with people you actually enjoy spending time with....

50 Reasons Realtors, Brokers, Coaches, Investors & Lenders Must Create Real Estate Content


I am so excited to be writing this article as it is the 100th blog post here on BestRealEstateWriter.com!

As someone that has seen the never-ending benefits of creating custom content to promote their business, I felt compelled to take this 100th blog post and use it to share some of the many, many ways it could transform your business too.

I have been so lucky to be able to write thousands and thousands of articles for real estate agents, brokers, investors, coaches, and more. Seeing all of the amazing results that they have achieved (clients, referrals, commissions, Google domination) from the content I have given them has been nothing short of thrilling.

I want to see you enjoy those same...

5 Rules For Crafting A High-Converting “About Me” Page For Your Real Estate Website


The “About Me” page of your real estate website or blog is NOT what you think it is!

Most people make the mistake of writing some long, drawn-out bio all about who they are, how they got involved in the business, and why they are so great.

This is a HUGE mistake!

I know it might sound crazy but your “About Me” page should not really be about you and your company as much as it should be about the people you are trying to attract.

The content on this page should be designed to psychologically tap into the hearts and minds of the people reading it and make them feel as though you really understand them.

You want them to walk away from this page feeling a deeper connectio...