Are you building a landing page? Did you know that landing pages are one of the most misunderstood components of any sales funnel and yet they are one of the most important pieces because they are at the top of the sales funnel? So, if you can’t convert someone on your landing page, you have no hope of moving them up your value ladder and converting them repeatedly. This means that you need to be extremely intentional when building your landing pages because otherwise, all your other efforts will go to waste. Don’t go another day without bookmarking this checklist of 8-must haves for landing pages and use it every time you build a landing page or sales funnel.
By Sarah Layton
It Is Time To Monetize Your Real Estate Podcast?!
More than a year and a half ago I wrote a post insisting that if you wanted to crush it in real estate you needed to start a podcast. Not only can starting a real estate podcast help you to vastly expand your audience, boost your brand awareness, and position you as an expert in your field but it can also earn you a lot of passive income.
Whether you are a brand new real estate agent, an experienced broker, or a real estate coach, you could always use a few extra streams of income. Regardless of what position you hold in the real estate industry, you are a business owner and you know the value of passive income as well as I do.
However, if you a...
As the real estate industry moves into the most competitive era in history, team leaders can only afford recruitment activities with the highest possible ROI for time and money spent.
The time for endless meet & greets at Starbucks and cold calls has come to an end. The time for content and digital domination has begun.
If you are ready to grow your team while spending less time and money on recruitment activities, follow these four modern strategies to attract top talent:
Your Real Estate Blog
Blogs are one of the most misunderstood marketing tools out there today. If you are like most team leaders, you may not realize that a real estate blog can be used to increase resale value into your websi...
Have you given up on open houses?
Are you tired of spending entire afternoons sitting alone, picking at a cheese platter, frustrated with all of the time and money you just wasted promoting the open house?
Are you convinced that open houses don’t really work?
I don’t blame you! Waaay back in the day when I was an agent’s assistant I was forced to sit in my fair share of under-promoted and empty open houses.
Not exactly my idea of a fun weekend.
As you know, I’m not a massive fan of lame and outdated marketing tactics. However, with some modern tweaks to your strategy, I do know that you can make hosting open houses worth your time and actually generate both buyer AND SELLE...
You invest a lot of time, money, and energy into recruiting new real estate agents to your team. Of course, you want them to feel confident in their choice, before and after they sign-on with you. The question is, how can you make sure that your new agents feel welcome and secure in that decision? Here are five easy ways that you can show your agents how much you care about them from day one.
Social Media Posts
A public proclamation of excitement on social media is a wonderful way of showing your followers how proud you are to welcome a new agent. Help everyone get to know each agent a bit better by creating a short interview of questions like:
Where are you from?
What inspired you to becom...
Have you ever thought it would be cool to have your own book?
Would you like to gain instant respect and credibility from people you want to win over?
Are you overwhelmed with trying to attract the right real estate talent to your team?
If you are like most real estate brokers, you answer “yes” to all three of those questions. Real estate brokers are among some of the most ambitious and motivated people out there, so it doesn’t surprise me in the least that you would love to have your own book.
But is publishing a book a luxury or a necessity?
I firmly believe that the day has come when every real estate broker should have a book. Of course, most of you never will.
Most real est...
Are you overwhelmed by all of the extra time you have on your hands?
Do you feel confident that every agent on your team knows everything they should?
Can you honestly say that you would be proud to wake up in the same place you’re in today, a year from now?
Of course not! If you answered “yes” to those questions, you’re either delusional or just a really bad real estate broker.
As you know, being a broker means fighting to find the time to get it all done. It means busting your ass to constantly train your agents and keep them updated on the latest tech trends. It means constantly striving to on-board agents and increase revenue.
Many brokers feel as though their job is...
I have good news and bad news for you.
The good news is that real estate can be a very rewarding and lucrative business.
The bad news is that you’re probably going to fail in your first year.
That’s not my opinion, unfortunately. It’s a statistical fact, and it is a very depressing one.
According to NAR, more than 80% of you simply won’t hack it in your first year.
Now, I could go into all of the reasons why people fail but it would take a decade to list them all. I don’t want to just drone on endlessly about why real estate agents bite the dust in their first year. I want to do this opposite.
Wouldn’t it be great if you could go into your first year as an agen...
The Right For Real Estate Agents & Brokers To Use Email In 2018
I’m sure you have heard people in real estate and other industries talk about email being dead. So let’s start off today by getting one thing straight, email isn’t dead, but it doesn’t work if you don’t know what you’re doing.
Just like with anything, there is a right way and wrong way to getting positive ROI on email marketing for your real estate business.
The truth is, email is still one of, if not the most, effective drivers of web traffic and conversions. If it wasn’t I wouldn’t bother with it myself.
So if you are bummed by the lack-luster results you’ve had in the past, d...
3 Annoying Reasons Your Real Estate Content Marketing Will Definitely Fail
Content marketing has been the sole focus of most major companies, worldwide, for the last decade. However, the real estate industry is limping behind and suffering the consequences.
Perhaps because real estate agents are impatient for instant results and content marketing usually takes between 12-24 months before the real results pile in.
Or maybe because many real estate agents actually hate to write.
It could also be because those real estate agents that actually understand the overwhelming value of content marketing, don’t understand how to execute it in a lucrative way.
Regardless, I am beyond excited for t...