Learn To Convert Your Real Estate Blog Into Clients

Are you new to blogging and content marketing for your real estate business?

You probably have a ton of questions about what types of content to create, how to get your content noticed, and how to leverage that content into profits.

Before your real estate blog really takes off, it can be challenging to weed through all of the bogus information out there about how to build your blog.

As always, I want to save you some time and help you make the most of your real estate blog so I am sharing my advice for publishing each article.

But before we dive in, I would like to invite you to join my Facebook community of real estate professionals learning to leverage a blog into real leads right here.

All o...

One of the most important components of your business as a real estate agent is your website. Don’t believe me? 90 percent of home buyers searched online at some point during their home buying process. (NAR 2012 Profile of Home Buyers and Sellers) Therefore, getting a real estate website that is independent from the one provided by your broker, is essential and should be one of your top priorities when you’re starting out.

The problem is, they don’t teach you anything about setting up your own real estate website when you are studying for your license.

So how are you supposed to know where to begin?

Not to worry. Here is the how-to guide you’ve been searching for, comple...

Now that more than 80% of real estate transactions in the United States begin with an online search, according to NAR, you have no choice but to create a powerful web presence.

It is more than likely that you already have a website, or several, up and running in an effort to capture leads. However, if you are like most agents, you’re probably feeling somewhat disappointed in the results that your website has yielded so far.

Since you spend a lot of time and money to promote your website, it is important that you are actually capturing high-quality leads from it.

Building an effective lead capture website for your real estate business is like cooking a five-star meal, it requires all of th...

You know you need a website for your real estate business. There is no question about that.

The problem is that you don't know the first damn thing about designing and building real estate websites that are powerful enough to convert your leads.

I'm feeling pretty lucky today so let's make a bet...

The problem is that you probably don’t know the first damn thing about creating a real estate website that is stunning, functional, and insanely powerful at converting leads.

You have probably spent hours pinning articles and watching videos trying to figure out how to create a website or what service you should hire to create and manage one for you.

There is so much information out there and su...

In an era where more than 90% of all real estate transactions in the United States are started from an online search, it is no longer possible to ignore the need to have a strong online presence if you want to survive in this business.

Over the last several years, we have watched as video marketing on the internet and social media have exploded, creating stars out of everyday nobody’s and making it possible to grow a business organically with the help a webcam or smartphone and a YouTube account.

The reason that people consume videos at an astonishing rate, as compared to written content, is not that they are “easier”, but because they are a hack on time.

You no longer questio...

You're finally ready to start investing in your business and your future by creating a content marketing strategy. Now what?

If you are like many of my clients, you still don't have a full grasp on the "hows" and "whats" of content marketing for real estate.

That's okay, because today I'm going to give you some answers to those questions.

A Is For Audience

Before you can begin creating a content strategy that will help you to attract your ideal clients to you, you must first decide who your ideal clients are.

Be sure that you are VERY specific and detailed in deciding who your ideal client is.

All of my clients complete my ideal client profile which asks a series of questions that help you to outl...