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3 Easy Ways To Monetize Real Estate Content

By Sarah Layton

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Did you know that your real estate content can be used for more than just generating leads?

It can also be monetized in several ways that will make you serious money in your sleep. I’m talking about five figures per month in passive income!

I hear about it all the time from my clients that they have taken the real estate blogs and podcasts that I create for them. Not only that but the strategies that I am about to share with you today also earn me tons of passive income which I use to power my dreamy digital nomad lifestyle.

Of course, it goes without saying that without high-quality, custom real estate content, none of these strategies will work for you. That means that you can’t go rip-off someone else’s work and try to monetize it because you will fail miserably and probably be sued. So either create that quality content yourself or hire a real estate writer like me to do it for you so you can start raking in the extra cash.

However, if you have already started your real estate blog or podcast, today’s post will outline the three easiest and best ways for you to monetize them.

Become An Affiliate

Affiliate marketing has been around for ages. Essentially, it is a relationship in which you promote someone else’s product or service through a unique link or discount code and earn a commission for each person that uses it.

Pretty simple, eh?

The trick to being successful with affiliate marketing in real estate is to carefully screen the products and services that you add to your roster. NEVER EVER recommend anything that you wouldn’t use and love yourself because you will compromise the trust you have worked so hard to earn from your audience. Trust me, it isn’t worth it!

There are plenty of products and services out there that align beautifully with real estate including mortgages, moving companies, storage companies, virtual staging companies, and so much more!

Another angle you might take is Amazon products. If you frequently post real estate blogs about remodeling, design, home decor, etc. you can make commissions by including Amazon products in those posts. This is the most popular way that professional bloggers make 6 and 7-figure incomes from their blogs.

Even I offer a program in which I provide referral partners with a special code and pay them a percentage when they refer someone to me for my real estate copywriting services. It is a win-win for everyone!

Sell Advertising Space

Another easy option you have for monetizing your real estate content is to sell advertising space. If you are anything like most real estate agents and brokers, you already have a list of preferred vendors that you work with. Why not offer them ad space on your real estate website and within posts that are relevant to their products or services?

In many cases, you won’t be able to get a fortune but many of my clients have covered the expense of their blog with me through ads like this. If they seem hesitant, remind them of the benefits of advertising on your content:

  • They will get an SEO boost by having links back to their website

  • They will gain exposure and social proof

  • They will earn exclusive referral rights to your clients

I’m not suggesting that you try to charge a fortune here but most people will be happy to pay $250-$500 per year for that kind of advertising. If you get just 10 local vendors to agree to that, you will have an extra $2,500-$5,000 in your pocket!

Sponsored Real Estate Blog Posts

Unlike banner ads and random backlinks, a sponsored real estate blog post is one that is entirely designed to sell a particular product or service. For example, let’s say that you have a preferred roofer that you work with. You can charge them to create and promote an entire post about roofing, how important it is to hire the right roofer, and why they are the absolute best roofer in your market.

Once they agree, all you have to do is have me write the article for you, promote it, and collect the profits. As an added bonus, both of your websites will get an SEO boost, tons of local exposure, and more leads for your sales funnel.

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This is a win-win-win situation because you, your partner, and I all get to profit without you having to do any real work! Pretty cool huh?!

Need Help Monetizing Your Real Estate Content?

In the beginning, getting started with affiliate marketing and sponsored real estate content can be tricky to get the hang of. Furthermore, if you don’t already have a well-oiled machine to regularly pump out all this original content, you will need my help. No matter what stage you are in, I am here to serve as a resource to help you grow your passive income with these strategies. To get started, book a free strategy call with me and let’s start making you money in your sleep.