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3 Obvious Reasons Every Real Estate Broker Needs Their Own Alexa Skill

By Sarah Layton

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Are you overwhelmed by all of the extra time you have on your hands?

Do you feel confident that every agent on your team knows everything they should?

Can you honestly say that you would be proud to wake up in the same place you’re in today, a year from now?

Of course not! If you answered “yes” to those questions, you’re either delusional or just a really bad real estate broker.

As you know, being a broker means fighting to find the time to get it all done. It means busting your ass to constantly train your agents and keep them updated on the latest tech trends. It means constantly striving to on-board agents and increase revenue.

Many brokers feel as though their job is only getting harder with the evolution of technology. What they don’t understand is that your job as a broker has never been easier thanks to the evolution of technology.

The newest innovation that makes your job as a broker easier than before? Amazon’s Alexa.

Have You Met Alexa?

In case you have been living under a boulder the last 6 months, Alexa is a digital audio assistant developed by Amazon that makes nearly every aspect of your day-to-day life easier. I’m not kidding!

I’m obsessed with Alexa. Like 13-year-old girl with a crush on a boy band level obsessed.

Why?

Because not only does Alexa do everything from keep me on my schedule, update my grocery lists, act as a personal trainer, and soothe me when I can’t sleep, she also saves me precious moments throughout my day.

If you haven’t done so yet, I’m going to INSIST that you put Alexa in every room of your house and office. Not exaggerating. Not even a little bit.

Why?

  1. Because Amazon is swiftly moving into real estate, and Alexa is about to be the biggest influence on real estate since fucking Google!

  2. She’s going to be deciding what listings get showcased, what agent gets featured when someone asks, and who the next industry superstars will be.

  3. She’s going to become a standard part of buying and selling real estate.

Don’t believe me?

Remember when you thought the internet, YouTube, and Facebook would only be a phase? Remember how you felt when you insisted they were all dumb fads, only to wake up 24 months later and realized you fucked up big time by not getting on board sooner? I rest my case.

Therefore, if you want to dominate in the next big boom, you need to get VERY savvy with Alexa. The best way to do that is put her everywhere and force yourself to use her. Become a practitioner so you can become a master.

1. Alexa Saves You Time

As I just explained, Alexa saves you time in your day-to-day tasks. But if you’re smart, you will develop a skill of your own to save both you, and your team time.

As you know, real estate agents are thirsty for knowledge and never short on questions. You want to empower your team and supply them with answers. When your agents feel like you're not accessible, they get frustrated and look for a more reliable broker. When that happens, your pockets get a lot lighter.

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By developing your own Alexa Skill, you can answer your agents questions without actually having to speak to your agents.

Simply pre-load your skill with FAQ’s, training tips, and trivia that allow your agents to get the answers they need without you ever having to field calls, texts, and emails from them. The skill will also save your agents the trouble of having to reach out to you and the embarrassment of having to ask a question.

2. Alexa Keeps You Connected

Recruitment is the Achilles heel to your schedule. You have aggressive goals for recruiting as many agents as possible this year, but there is only so much time in the day. You can only meet so many people at Starbucks in a week.

As you’ve been taught, the more you manage to stay in touch with prospective agents and showcase the value of your brokerage, the more agents you will sign to your team.

The problem is you are limited on time.

Enter Alexa.

Developing an Alexa Skill for recruiting is the best way to recruit agents at scale ever.

I suggest you develop a skill that agents can add onto their existing Morning Briefing so that they automatically get a pre-recorded message every morning. Imagine the power of becoming part of your prospects’ morning routine?!

Thanks to Alexa, you finally have the ability to connect through voice, to an unlimited number of prospects, on a daily basis. The best part? It will only require a one-time investment of a few hours of your time.

3. Alexa Makes You Look Good

I hope you realize by now how important it is that your current and prospective agents respect and trust you. Credibility is essential to your success as a real estate broker. Trust, respect, and credibility are earned from showing, not telling.

When you develop an Alexa Skill, you achieve the ability to show everyone what you know, why they should believe in you, and what they stand to gain from joining you.

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Anyone can say they’re the best broker. Few have the ability or desire to invest the effort in actually proving that they’re the best. Thanks to Alexa you can show everyone what makes you the best with minimal effort.

Since it is still a foreign concept to most brokers, you also have a limited-time opportunity right now to be a pioneer by having an Alexa Skill. Newer agents are desperate for tech-savvy, forward-thinking brokers.

What better way to showcase how cutting-edge you are than having your own Alexa Skill to help them become the best real estate agent they can be?

Want Help Developing Your Own Alexa Skill?

If you have never developed an Alexa Skill, the idea can feel overwhelming.

Don’t worry, you don’t need to become a master coder, hacker, or content developer.

I can walk you through every step of the process of getting your skill developed, crafting the right content for the skill, and marketing your skill in just an hour’s time with a coaching call.

Click here to schedule your real estate Alexa Skill coaching call with me for just $100



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