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3 Wise Ways To Automate Your Real Estate Marketing

By Sarah Layton

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No matter where you are in your real estate career, you probably feel like there is too much to do and not enough time to get it all done.

It can be very challenging to prioritize your current clients over marketing yourself in order to keep that pipeline full.

However, what many real estate agents fail to realize is that some of the most time-consuming marketing tasks can actually be completely automated!

Just imagine how fast your business could grow if:

  1. You knew when and how to reach your ideal real estate clients.

  2. You could stop looking for leads and have them come to you.

  3. Your online presence could be optimized.

What would you do with all of those extra commissions?

Take more vacations? Grow your team? Spend more time with your family?

You can do all of that and more when you automate your real estate marketing using the three proven strategies I am sharing with you in today’s post!

1. Build A Real Estate Website That Converts

With more than 90% of buyers and sellers searching for real estate agents online, it is more crucial and valuable than ever before to have a profitable real estate website.

Profitable real estate websites have become the holy grail of the real estate industry because when done correctly, they can make you a fortune both during, and at the end of your real estate career. Many real estate agents have discovered that when they invest in building a valuable website, they can sell their site when they retire for five or six figures!

WHOA!

If you want to enjoy those same results from your real estate website, you will need to make sure you follow my rules for building a profitable real estate website.

Rules Of A Profitable Real Estate Website

Hyperlocal Domain Name: Most real estate agents get this VERY wrong. Unless you are as big as KW, Sotheby’s and the like there is ZERO reasons for you to put your name or your company name in your domain. Instead, it should reflect what you do and where you do it to rank well in search engines. For example, rather than using a domain like LaytonSellsHomes.com you should use something like LuxuryBradentonRealEstate.com.

Targeted Lead Capture Devices: Obviously you need to be able to capture leads’ names and email addresses from your real estate website if you expect it to bring you clients. However, most people get this wrong by only using a Home Value report or a generic buyer’s guide. Instead, you should develop a niche-specific free download that will actually attract and convert your ideal clients based on their unique pain points and goals. For example, if your real estate niche is single moms in NYC, you could offer a free downloadable guide or ebook called “The Busy Mom’s Guide To Buying A Home In NYC Without The Overwhelm”.

Mobile Friendliness: Plain and simple, if your real estate website is not optimized for phones and tablets it will NEVER bring you business. Not only will search engines like Google actively work to keep people away from your site but those that do find it will bounce off it right away out of pure frustration. Not to mention those people will have one ugly impression of how you do business in an increasingly competitive and high-tech industry.

Original & Hyperlocal Real Estate Content: In my article How To Outrank Zillow, I explain how if you want to become the number one result on Google for real estate and real estate services in your market, you must have the most original hyperlocal real estate content in your market. This means having the most neighborhood profiles and real estate blog posts that don’t just give real estate advice but talk about the schools, businesses, events, etc. that are very specific to your market. Don’t be afraid to blog about your listings and then repurpose all of those blogs either!

Psychologically Empowered Bio: Did you know that your bio or about me/us page on your real estate website is the 3rd most viewed page and often the deciding factor of whether or not a buyer or seller hires you? Did you know that your bio or about page should barely talk about you but rather about the pain points of your ideal client? If you are anything like most real estate agents those facts might surprise you. However, as I revealed in my post about how to write your real estate agent bio, the only way to convert people from that page is to form a strong connection with your leads by showing them that you understand who they are and where they are coming from. You can’t do that effectively by going on and on about where you’re from and where you went to school, blah blah blah. You do that by strategically pinpointing their fears and problems and showing them how hiring you is the best way to avoid those fears and solve those problems.

FAQ Page: There are major changes happening in SEO right now. One of the biggest in decades is their shift to be targeted towards people searching by voice using digital assistants like Siri, Alexa, and Google Home. The best way to become THE search result for those devices is to build out a hyperlocal FAQ page on your website. This is because keywords that used to be one or two words long are now full sentences in the form of questions. People are more conversational, asking full-sentence questions when searching through these voice assistants. Therefore, you need to make it as easy as possible for search engines to recognize you as the best source by writing out those common questions and providing valuable answers.

IDX: This one should be painfully obvious but in case it isn’t you need to have an IDX on your real estate website to allow people to search for properties. Not only will it help to capture leads, but it will also improve the SEO of your website because that data is regularly updating. Since it is standard for every real estate website to offer IDX, if yours doesn’t it will surely drive people away.

Want to know if your real estate website is profitable or driving away leads? Schedule a free website audit with me here!

2. Create Killer Real Estate Email Drip Campaigns

As you already know, generating leads is one thing but following up with them the way you should for however long it takes to convert them is something completely different. In fact, it is failing to follow-up properly which results in such disappointing conversion rates for most real estate leads.

Whether you get your leads from an open house, your website, a landing page, or anywhere else, you need to have an automated email sequence in place to take heat up your leads until they are ready, willing and pumped to hire you.

Of course, I know that your life as a real estate agent is hectic and erratic which can make that whole follow-up thing a rather significant challenge.

That is if you don’t automate it!

That is where the value of a strategic email drip campaign comes in to save you insane amounts of time and seriously increase your conversion rates.

As I explained in my article about How To Segment Your Real Estate Email Lists the more specific your drip campaigns are, the more effective they will be. For example, on the most basic level, you should have completely different campaigns for buyer and seller leads. When done correctly an automated drip campaign will build trust, get people to see you as an expert, and ultimately hire you.

3. Tailwind & Buffer For Social Media Marketing

If you are like most real estate agents, you know that you need to be active on social media but feel completely overwhelmed about the idea of posting to all those platforms at the best possible time on a regular basis.

What you may not realize is you don’t have to! At least not manually anyway.

Tools like Tailwind and Buffer allow you to:

  • Preschedule all of your social media content

  • Post at the best time to optimize your reach

  • Get analytics about what content is performing best so you can improve your results

I have so many platforms and profiles that I have to post to on a daily basis, I couldn’t possibly run my business and social media at the same time without these tools. Instead, I spend about an hour per month to schedule all of my social media posts automatically.

You will still have to create or hire someone like me to content to schedule but these tools will still save you tons of time and distraction by automating the posting portion.

Want My Help Automating Your Real Estate Marketing?

No matter what stage of your real estate you are in I can help you automate your most time-consuming tasks and increase your conversion rates.

However, before I can get to work to make your business more effective and efficient, I need to learn more about your challenges and goals so I can develop a custom strategy for you.

So if you are ready to work less and make more by automating your real estate marketing, schedule your free strategy call with me right now.

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