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5 Clever New Year’s Resolutions for Competitive Real Estate Agents

By Sarah Layton

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With every new year comes new business goals and challenges.

If you’re insanely competitive like me, you have had a list of goals for next year in place and planned out for months.

Of course, we’re all guilty of setting goals for ourselves and our businesses going into a new year, without fully following through.

Unfortunately, some of the goals we do accomplish, are not necessarily the best ones.

As more big businesses like Redfin, Zillow, and Amazon threaten to crush the real estate business as we know it, I’m fighting back by arming you with the tools you need to survive and thrive.

So today, I want to share with you 5 strategic resolutions for the new year that are actually worth your commitment, because they will truly help you grow and graduate to higher income brackets.

But before I share these 5 powerful real estate agent resolutions, please help me achieve my goals for the new year by subscribing to my blog and sharing this article. Every like, share, and comment, helps me help you and I appreciate it more than you know.

Okay, before the ball drops, let’s get to the good stuff. Here are 5 New Year’s Resolutions for competitive real estate agents:

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Create More Content Than The Competition

If you are like most real estate agents, you know that content marketing is crucial to your business, but you are still struggling to put out fresh, evergreen content at least 3 times a week.

I know that creating and marketing real estate content can feel like climbing Everest if you don’t enjoy it or understand how to make it work for you.

But just because it hasn’t been a top priority for you up until now, doesn’t mean you can’t resolve to get more aggressive with it this year.

If you love to write, and want to develop the skills it takes to create strategic content that actually sells, you should enroll in a content creation course like the Competitive Edge Content Creation Masterclass. Courses like this are a fantastic option if you can’t afford to hire a real estate content writer like myself, but still want to leverage the outstanding power of content marketing.

If writing a few thousands words a week is not your cup of tea and you would rather spend your time selling real estate, you need to outsource your content creation to a real estate content writer that can do it all for you.

Abandon Outdated Marketing Methods

I am calling for this year to be the end of under-performing and outdated marketing methods like direct mail.

These methods might have helped agents kill it in the past, but their ROI is pathetic in comparison to things like content marketing, social media, and email marketing.

If you have been clinging to cold calling or door knocking like a safety blanket, it is time for you to stop.

In this day and age, everything is digital my friend.

The National Association of Realtors has been reporting for years that nearly all real estate transactions originate online. If you aren’t fully invested in digital marketing strategies, you will likely pay a painful price.

Stay True To Your Goals

Most real estate agents get overwhelmed with all of the potential niches at one point or another. So many real estate niches seem attractive, viable, and profitable, making it hard to stay loyal to just one.

However, straying from your niche can quickly become a slippery slope. Not to mention, it can be a costly, or even fatal error.

There are thousands of different marketing gimmicks out there designed to separate you from your cash with pretty promises that a particular niche or farming area will make you rich.

When you are feeling hungry for instant results, those become even more tempting.

However, these are the times that you need to stay strong and remain true to your REAL goals and brand.

For example, if you aspire to be the #1 luxury waterfront listing specialist in West Palm Beach, you shouldn’t be purchasing rights to a farming area 15 miles inland because of some bullshit promises that a marketing company is selling you on.

Stick to what you love. Stick to what you know. Go all-in on you and your real goals!

You’re worth it.

Overcome Your Social Media Marketing Anxiety

I know you (probably) didn’t grow up with social media.

Although most of you are at least familiar and somewhat comfortable with Facebook, many of you are still digging in your heels on embracing platforms like Pinterest, Instagram, and SnapChat.

You all use the same excuses to justify your fears of these platforms. They usually go something like this:

“Nobody in my town uses things like SnapChat or Instagram.”

Or

“I’m targeting high-end people that are in their 50’s. Those things are for kids and millenials.”

News flash…

People 36 and younger, or the millennial generation, were the largest group of home buyers, at 34%, from July 2015 until June 2016, according to a National Association of Realtors report.

Oh, and if you think your prospects and clients aren’t on Instagram and Snapchat, think again. The largest demographic for selfies on Instagram is middle-aged women. For Snapchat, it’s both men and women 25-45.

If you want to capture the attention of the millenials, parents, and your ideal clients, you need to join the party and get over your personal opinions and fears associated with social media.

Once you can get passed the fact that it is something new to learn, you will get to enjoy the feeling of getting listings and contracts from something as quick and easy as a selfie.

That is, unless you really prefer to offer less and work harder than your competition.

Start A Podcast

I always want to push you to get ahead of the curve.

That’s why I am desperate for you to start a real estate podcast.

If you are like me, you hate the feeling of being behind, and trying to catch-up on the methods that other people have been getting rich on.

If you are like me, you also have very little extra time to learn new things.

Since we are such busy and aggressive professionals, we have to make every second count in order to get the chance to enjoy ourselves and our loved ones.

Your prospects and clients feel the same way.

These days, nobody has time to spare or waste.

That’s why podcasting is about to become HUGE.

The beauty of podcasts, is that they allow the consumer to learn, laugh, grow, and consume content while they work out, shower, cook, drive, work, or do anything else.

If you think video marketing was a big deal, wait until you see the stars and revenue streams that emerge out of audio marketing.

Every single day that you waste not building your real estate podcast, is a day you grow closer to regret.

The last thing I want for you this year is to experience feelings of regret, for what you should have done for your business, but didn’t.

I want you to siege this year, free of fear and full of confidence, and armed with competitive confidence.

Want A Personalized Strategy For Success This Year?

Just because you resolve to go after your goals with gusto in the new year, doesn’t mean you know what it will take to accomplish them.

Are you open minded to getting a free strategy to help you conquer your challenges and achieve your goals?

If so, click here to sign up for a free strategy session with me.

What Resolutions Will You Make For Your Business This Year?

Please comment below and let me know how you are planning to rev up for the new year! I would love to hear what goals you have and challenges you are facing!