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9 Concrete Reasons You Shouldn’t Write Your Real Estate Blog

By Sarah Layton

So you’ve caught the real estate blogging bug eh? Good for you!

Real estate blogs are amazing at generating superior leads and massive income!

However, that type of success is uncommon among most real estate professionals that decide to start their own blog.

Why?

For lots of reasons. There is a lot that goes into making money and generating leads from your real estate blog.

Today, I am sharing the top 9 reasons why writing your real estate blog is a bad idea if you want to use it to grow your wealth and build your business.

1. You’re A Stickler For Grammar

I know that throughout school grammar and spelling were shoved down your throats.

If you are like most real estate professionals, you come from a previous career in which grammar and spelling were probably also very important to your boss or job role.

For these reasons, it is likely that you are somewhat of a stickler for grammar. However, being overly strict and rigid with your grammar is likely to turn off readers from your real estate blog.

It is recommended that the language of your real estate blog be far more casual and conversational, appealing to an average reader level of the seventh grade, then it is to be formal.

The more personality you can include into the copy of your real estate blog, the more successful it will be. This is something that is very uncomfortable for those of you that are not professional writers with training in creating conversational copy, which is why you shouldn’t be writing your blog yourself.

2. You’re Self-Conscious

I understand that it is totally natural to feel self-conscious about writing or creating any kind of content for that matter!In my experience with my clients, I have seen this is especially true with women.

However, most people were thrilled to be done with writing when they completed school and feel some level of anxiety when writing anything for their business or professional lives. A lot of this anxiety comes from worrying about what people will think of you.

I need you to get over that.

Unless your content is grossly ungrammatical, people will simply be grateful for the valuable content that you are providing them.

Take my blog for example; I frequently have spelling and grammatical errors in my personal blog on bestrealestatewriter.com.

Am I self-conscious about them?

Well, to be honest, the English nerd in me hates them. However, my readers, followers, and clients are so grateful for the value that I inject into my blog, that they don't give a damn how many errors there are. Your followers, subscribers, and clients will feel the same way.

3. You Don’t Know What To Write

Writer's block can be a real bitch!

One of the most common hang-ups for Real Estate Pros that are attempting to write their own blog is that they don't know what to write about. However, I have a foolproof method for never running out of things to say on your real estate blog.

The best way to get started is to take a long hard look at who your ideal clients are, what their problems are, and what their goals are are. If you are like most real estate professionals, you can easily come up with a long list of problems and goals shared by your ideal clients.

Anytime that you are attempting to come up with a topic to attract people to your real estate blog, simply look at that long list for inspiration.

4. You Aren’t Overjoyed To Write

I totally get it! Most people simply hate to write.

Even if you don't hate it or simply don't mind it, writing should not be a part of your job if you are not Blissful throughout the process.

The fact of the matter is if you start including tasks that you don't enjoy into your job description, your productivity levels, and ultimately success, are going to start to tank. It is not your job as a real estate agent, broker, loan officer, etc. to be a professional copywriter.

Stop trying to force yourself into this role and leave the writing to the pros unless you absolutely live and breathe for it!

5. You Don’t Have A Psychology Degree

I bet you didn't know that psychology is an extremely important element of effective sales copy, did you?

Well, it is!

Being able to covertly manipulate readers through your word selection depends on a thorough understanding of human psychology. This is one reason why many of my clients hire me over other writers semicolon because I understand how to tap into the psyche of buyers, sellers, agents, etc.. Now, you don't need a full psychology degree however it is very important that you have a deep understanding of psychology and how to leverage it through language.

6. You Haven’t Mastered SEO

This one will apply to most of you. Unless you are coming from a previous career in Tech or web development, the majority of you will have only a basic understanding of SEO at best and that's perfectly okay.

In fact, I prefer it that way.

Again, it is not your job to be a hacker it is your job to be the best real estate professional in your area. So unless you have a strong understanding of the best SEO practices and can seamlessly incorporate them into your writing effortlessly, you need to leave the writing of your real estate content up to a professional that does.

7. You Don’t Have A Winning Content Marketing Strategy

Killing it with content is not random.

If you want to start attracting more traffic to your real estate website and actually converting leads, you need to have a strategy for your content. Simply creating random pieces with no outlined timeline or intent, is unlikely to produce results that you will be proud of.

When deciding to start your real estate log, it is recommended that you consult with a content marketing expert like myself first, even if you do plan on writing the blog yourself. Starting from a place of strategy will give you an upper hand in the creation of all of your content from here on out.

8. Writing Your Real Estate Blog Is Not A Money-Making Activity

In the real estate industry, you need to be dedicating the majority of your working hours to money-making activities that actually require you. These are activities that directly result in you closing deals and that require you to be involved directly.

Writing your real estate blog or creating your real estate content is not one of these activities. none of your deals will fall through without you creating your real estate content. For that reason, it is important that you Outsource or delegate this task to someone who's strong suit is real estate blogging.

9. You Aren’t Consistent And Committed Enough

Every day I see people launch blogs full of excitement and enthusiasm. Believe me, it makes me thrilled to see people launch their own blogs and content marketing campaigns!

However, I always know that the majority of you are unlikely to dedicate the yourselves to creating high-quality content consistently. There are many reasons for this, including the fact that writing a few blog posts usually don't result in money right away.

Many people get frustrated with the activity of sitting down and writing when they are not getting a fat paycheck right away.

I understand this frustration and impatience, but the fact of the matter is that if you really want to profit from your real estate content you have to be willing to be committed to consistently creating and marketing it without seeing results for 12 to 18 months.

Content marketing is not a get-rich-quick scheme. It is a long-term investment that will produce fire ROI then nearly every marketing gimmick out there. However, it truly does require commitment, patience, and consistency, that most of you are simply unwilling to lend to this practice when you are responsible for creating the content yourselves.

Don’t Give Up! Hire A Real Estate Content Writer For Your Blog

Hiring a real estate content writer is just plain smart.

However, it might seem scary or strange if you have never done it before. That’s why I created the video below to show you how to hire a high-quality writer.

Of course, I am a real estate content writer and I would love to talk to you about how my writing can help you accomplish the goals you have set for your business. You can view my pricing here, or book a consultation with me here.