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Are You Preparing Your Real Estate Team For The Past Or The Future?

By Sarah Layton
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Are You Preparing Your Real Estate Team For The Past Or The Future?

Real estate is changing at an escalating pace.

More and more technology is being introduced.

Consumer demands are changing.

The entire industry is evolving in ways that we never could have imaged 5 or 10 year ago.

Are you preparing your real estate team for the massive changes that lay ahead? Many real estate brokers are unaware themselves of what the near future holds, and are still teaching their agents how to sell real estate in a 1990’s environment. Those companies’ days are VERY limited.

In this article, I am going to ask you to take a really hard look at yourself and your team in order to identify if you are prepping your team to thrive in the past or the future.

But before we dive into the hard work, please do me a favor and help me survive by liking, subscribing, and sharing this article with your favorite real estate group on LinkedIn or Facebook. Thanks for that - it means the world!

Now, prepare to swallow a pill or two, and get ready to help your team dominate your market in the years to come.

How Well Are You Prepared?

First things first, you can’t possibly prepare your real estate team for the future, if you yourself are not prepared.

There are plenty of indicators that could help you identify if you are prepared, but for starters, answer these three questions:

  • Do you know how to create and leverage an Alexa Skill for lead generation?

  • Are you creating at least 20 pieces of original, valuable content per week?

  • Do you have a strategy for dominating virtual and augmented reality for real estate marketing?

If you didn’t answer yes to those three questions, you are nowhere near prepared for the next couple of years.

Companies like Zillow, Redfin, and Amazon all have that shit covered, and they are coming for you and your agents in a very big way. You don’t have a shot in Hell of helping your team survive or thrive in the near future, if you don’t have things like that mastered.

It’s time you got yourself prepared so you can get your team on the right track too.

Are You Too Romantic?

I get it - you have been in real estate for years or even decades.

You have lived years of door-knocking, direct-mail and cold-calling.

You’ve gotten results from those tactics and probably even coached or advised others on how smart it is to spend your time on those activities. It’s true, there was a time when smiling and dialing was the best way to hustle and grind. However, that time has passed.

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If you built your real estate career on marketing tactics like that, it is only natural for you to be romantic and emotionally attached to them.

Those feelings that you have about things like cold-calling, can stand in your way of the best way to generate business in today’s day and age.

Guess what?

You’re not the first one to feel frustrated about how technology is changing the game! Did you know that the first MLS was actually a book? Like a phone book, that went out to agents. Yup!

How do you think those real estate agents felt when the new tech of their time came out and changed-up the way everything was done?

Here is the crazy thing though - the fact that you are romantically attached to the way you wish things still were (rather than realistic about the way things actually are) tells me two things:

  1. You’re fucking ungrateful for the fact that your job has NEVER been so easy

  2. You probably aren’t preparing your agents for the best way to run their business in a 2020 environment

Change will never stop.

Tech will never slow.

As a broker and a leader, it is your job to prepare your team for the future as much as the present (if not more).

In order for you to do that, you need to get over your romantic feelings for outdated marketing tactics and accept that your life and job will be so much better when you do.

Can Your Agents Out-Sell You?

If you are like most real estate brokers or team leaders, you were an agent before you settled into your leadership position.

You were probably a damn good agent too, or you wouldn’t have had the guts to step-up to a leadership role.

It is only natural, to indulge your ego by wanting to believe you are/were more capable of selling real estate than the agents that are on your team. After all, if they are better at selling real estate, why would they allow you to be their leader, right?

WRONG!

Yes, that instinct is natural. However, it can also cause you to subconsciously sabotage your agents from being better at their jobs than you were, when you held that role. The key word in that last sentence is subconsciously. Most of you that are guilty of this are completely unaware that you’re doing it and don’t even believe you’re capable.

It might sound crazy, but it happens WAY more than you think.

As a broker and a team leader, it is no longer your job to be the best real estate agent in town. It is your job to create and lead the best real estate agents in town and build the most formidable real estate team your city has ever seen.

That means that you need to dive head first into recruiting the best talent and developing their skill set with everything you have. Automate as much of the mundane as possible so that you can spend your time keeping your agents on the cutting edge of everything.

Want Free Training For Your Real Estate Team?

I know technology is moving quickly and there is a lot to learn and teach your real estate team.

Everything from content marketing to augmented reality can make your job of training your team feel overwhelming.

However, regardless of how overwhelmed you feel, time is of the essence!

If you are ready to get your agents ready to rock real estate in 2019, 2020, and 2021, sign-up for a call with me to discuss how I can help you train your agents.