Are your blog and social media posts growing your business? They should be! Blogs are gold mines for businesses of every kind. I don't care if you are a plumber, lawyer, or dog walker, you need a blog to collect leads for you 24/7. Once you have a blog you need to make sure it's actually working for you.
Follow these three steps and watch your business start growing overnight!
Attract with Headlines
Headlines are the first impression and most important part of your articles. After all, if you can't grab readers' attention with sensational headlines...they won't read it! Make sure your content stands out with these secrets used by professional writers.
Convert with Value
The next step is to provide serious value to your readers with your content. Decide before you begin writing what you are trying to accomplish, how you can solve a problem for your readers with your content, and how you can entertain them all at the same time. I know that sounds like a lot so just take it one step at a time. (Outlines go a long way.)
Here's an example of what I mean...
If you are a real estate agent looking to attract sellers in your area offer a guide to preparing a house for sale. Offer a branded download of your guide within the article which readers have to provide their personal and contact information (name, email, phone number) to receive.
Oh, and don't forget to promote it like crazy across social media sites like Pinterest, LinkedIn, and Facebook!
Cash-in with Contact
Now that you have collected your lead's information, it's time that you reach out to them. Be sure to add them to your database and then reach out to start a conversation. Don't try to sell yourself to them right away, just see what info you can gather about them and then use that to convert the lead. If you're a super-savvy agent that has already established a drip campaign for your leads, be sure to add them there too.
Need Help Creating & Sharing Content to Convert Leads?
I'm your girl! I can walk you through the process step-by-step and even do all the writing for you so you can sit back while clients start coming to you! I know how to make you look like the expert in your field and build a sense of trust with leads before they even meet you.
Reach out and let's get started on building your passive income with powerful content.
