Blog Posts

Mar
23
Back To Basics: A Beginner's Overview To Real Estate Blogging
By Sarah Layton

In this day and age, real estate blogging has become more than a mere pastime. Nowadays, real estate blogs are not only meant to inform people of current events happening in the real estate world, but also to generate income through advertisements and sponsorships. If you are planning to start your own real estate blog, here are some real estate blogging tips that you might find useful. But before you do, make sure that you are well-equipped with the right knowledge about real estate blogging.


real estate blogging



The first real estate blog topic that you need to consider is demographics. You must know the population in a particular area in order to determine what real estate topic you should be writing about. For instance, real estate blogs discussing houses for sale in the mountains would likely have different content from those discussing the best homes to buy in a city with a less urbanized population. Thus, you must learn how to choose a topic and the audience you will cater to before you actually begin your real estate blog.



Next, you must create an effective blog design. Just like in any other websites, a real estate blog should have an appealing design to make browsing easier. It would be best to seek the help of a professional in this matter. If you are not that much into graphics, there are a number of simple templates that you can download for free. But if you want your real estate blog to look more professional, then it would be best to use the services of a real estate website copywriter and content marketing expert.



Once you have decided on the topic and design, you can now move onto the actual content of your real estate blogging. As much as possible, it is important that your content relates directly to real estate and the psychology of the people you want to attract as readers and clients. However, it is not a must. A real estate blog, just like any other blog, can simply contain information and data that you find interesting or that you think people need to know. What's great about blogging is that you do not need a fancy website to get your point across.



Blog entries should also be a minimum of 500 words. Otherwise, it will not even exist in the eyes of Google and other search engines. If you are anything like most people it would take you hours to write a single post which is why again, you should outsource the actual blog writing to a professional real estate copywriter.



To attract readers to your real estate blog, you can also participate in real estate forums and discussions. You can put your comments and insights on such threads and this will help you gain more exposure. However, you must remember that you are free to participate as long as you do not violate any forum rules. Your goal is to make the forum members and other real estate bloggers know about your blog and your insights.



How to Attract Readers to Your Blog on Social Media


As you start to market your real estate blog online, you will find out that you will need to use several methods. However, the most effective method for you will depend on what you are trying to market. If you want to market your blog on social media, then you will find that you will need to be consistent with your blogging efforts. If, however, you want to market your blog to your existing audience, then you may want to start an email newsletter. When it comes to these two marketing methods, the way you use them will depend on how you plan to market your blog.



When you want to market your blog on social media, you can start a fan page on any of the most popular networking sites like Facebook, Instagram, Pinterest, LinkedIn, etc.. Then, when you start writing posts for your blog, you will add a link to your social media page in each one of your posts. In addition, when you send private messages to other people in the private message group, then you will also include a link to your blog. Therefore, this is one of the most effective ways to market your blog on social media.



In addition, another way to market your blog on social media is to create intriguing titles for your blog posts. In other words, you will need to create titles that readers will be excited about reading. For instance, if you write a blog post on researching foreclosures, you should use a title that is "Foreclosure Watch." In other words, you will want your title to be exciting enough so that readers will be eager to read your blog post.



You can also market your blog on social media by encouraging comments. In addition, when you are leaving comments on other blogs, you can leave links back to your blog. Therefore, when you leave a comment on a blog, you will be spreading the link around to interested readers. This strategy is one of the fastest and easiest ways to market your blog on the Internet.



Finally, another great way to market your blog on social media is to start discussions on the comment section of your blog. When you start a discussion on a blog, you will be able to gain the attention of other readers. This is one of the easiest methods of marketing your blog, especially when you leave a comment on a blog post after leaving a URL to your blog entry. Therefore, this is one of the best ways to market your blog.



Now that you have learned how to market your blog on social media, you may be wondering how you can take this particular topic and apply it to your own blogs. You can always incorporate the techniques that were discussed above. However, you may also choose to create your own unique promotional technique. That's the beauty of social media, it's truly unique and different.



In addition to the basic points discussed previously, you can also use these same techniques for other aspects of your blog. For example, you can make use of polls on your blog. Polls are an effective means of how to attract readers to your blog due to their simplicity and attractiveness. By leaving a short poll in your post, you will be able to gather feedback from readers about what they liked most about your blog. From this information, you can use this feedback in order to improve your blog or at least discover new ways to market your blog on social media.



The above are just a few of the many ways to attract readers to your blog on social media. You should also be sure that you promote your blog consistently in order to maximize its exposure. Remember, every time you create content for your blog, you need to do so through various social media outlets. This will allow you to reach a larger audience. Moreover, be sure to check back often as this will enable you to continue to monitor how well your blog is doing.