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How Realtors Should Repurpose Facebook Live Videos

By Sarah Layton

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Facebook Live broadcasts are now the most effective way to get the results you once had from the world’s most popular social media platform.

Check out these stats about Facebook Live that prove I’m not making this up:

  • Facebook Live Videos Are Watched 3x Longer Than Videos That Aren’t Live Anymore

  • Users Comment On Facebook Live Videos At 10x The Rate Of Regular Videos

  • 82% of viewers prefer live video to social media posts

  • Companies using video experience 41% more web traffic from search engines than non-users do

But did you know that you can actually repurpose your Facebook Livestreams in order to attract more traffic to your real estate website, build your audience faster, and ultimately earn more clients?!

If you have ever done a Facebook Live broadcast in the past, then you already know that the video you create during the feed can be automatically downloaded and saved for you. This is great news for you because it means you can repurpose that video to make it evergreen.

As I have told you in the past, you should always repurpose every piece of real estate content you can as much as you possibly can. However, I’m guessing that you never thought about doing that with your Facebook Live broadcasts.

With that in mind, I am about to show you exactly how to repurpose your Facebook Live content and the amazing tools that I use to make the entire process as easy as possible.

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Evergreen Facebook Lives

As I mentioned to you a moment ago, when you go live on Facebook, there will be a downloadable a.k.a. reusable video which you can make evergreen. However, before I explain how to do that, it is important that you understand for any piece of content to truly be evergreen, it must be valuable and just as relevant 10 years from now as it is today.

Once you go Live and download your video you will be able to upload that video to multiple platforms, beginning with your own website. It is important that you upload the video to your real estate website first for SEO purposes because that will tell Google that you are the creator of that piece of content and the authority.

Once you have your video uploaded to your website, you get to use one of my favorite tools to make it even more evergreen. LiveStream is an amazing service that will allow you to take any video content you have and trick both Facebook and YouTube into running the video as though it is a live feed! If you are anything like most people, it can be hard to feel confident when you first get started creating video content.

Live Stream Pre Recorded Videos to Facebook, YouTube & Periscope - OneStream

Therefore, if you want to pre-record videos and still cash-in on the benefits of a live feed, all you have to do is snag yourself a LiveStream account.

Your Real Estate Blog Posts

Putting your Facebook Live recordings on your real estate website is definitely a step worth taking. However, this post is all about repurposing your videos so I’m sure you know I don’t want you to just stop there.

Creating a corresponding blog post to go with your video is the best way for you to appeal to a larger audience and juice up your SEO even further. There are two approaches that you can take with this.

In the first approach, you can write a blog post that essentially delivers the same message as the video that you have created but follows the rules for writing an effective blog post. Don’t enjoy writing or know how to craft an epic real estate blog post? Ask me to write it for you!

The second approach is even more effective! Rather than regurgitate the exact same message in the blog post, you can write a teaser that entices people to watch the video. For example, let’s say that you created a video that teaches people how to price a listing the correct way. In the corresponding blog post, you could talk about why it is so important to price a listing correctly from the beginning and how detrimental it could be if you don’t.

On the flip side, you can always start with your blog post and then go Live on Facebook to serve as the teaser to promote the post.

***BONUS TIP*** Regardless of what approach you decide to take with your blog post, you can have your video transcripted quickly and cheaply using Rev.

Your Real Estate Podcast

Once you have created a video it is very easy to turn that video into an episode for your real estate podcast!

The beauty of audio content like podcasts and audiobooks is that you can listen to them while doing a million other things at the same time. You can learn anything and everything you want to know while showering, running, driving, cooking, whatever.

As I explained in my article Why Every Real Estate Agent Needs A Podcast, creating a real estate podcast may sound difficult and complicated if you have never done it before but I promise you that it isn’t!

I had no idea what the hell I was doing when I started mine, but I figured it out. Don’t be afraid of the concept just because you aren’t familiar with it. It’s like I always say, you weren’t born knowing how to ride a bike or drive a car, but you figured it out. This is no different.

I will show you exactly what you need to do to set up your real estate podcast in this detailed guide. Once you have your video created and your podcast is set up, all you have to do is splice the audio file from the video, have someone on Fiverr edit it for you, and upload it to your podcast.

Not only is creating the podcast version of your Facebook Live ridiculously easy but you can even monetize your real estate podcast by bringing on sponsors or plugging your affiliate products.

Again, once you have created the podcast version of your Facebook Live video, go ahead and post it along with the blog version on your real estate website before you put it anywhere else so that Google recognizes the content as yours and rewards you for it with targeted web traffic.

Lead-Generating Webinars

Are you planning on creating a how-to style video? Once you have downloaded the video you can use it to create a webinar that generates leads for you around the clock.

Not every Facebook Live video that you create will make a profitable webinar. If you want a webinar to convert cold real estate leads for you:

  • Choose a topic that solves your ideal clients’ problems (pain points)

  • Go deep into detail that showcases you as a true expert on the subject

  • Makes viewers feel like they need you in their corner to achieve the desired result

If you have never created a real estate webinar and aren’t sure where to begin, I suggest you bone up with these perfect webinar script secrets.

Combine & Promote Your Content

There is a reason they call it content marketing! It is not enough to simply create valuable, original content; you also need to promote it!

Always, always, always post your content together to your own real estate website first! If you’re doing it correctly, your ideal clients will lead on a page of your site where they will see the video, a corresponding blog post, the podcast version, and downloadable transcript.

Once it is posted on your website, you need to get the word out by marketing the content on:

  • Your weekly real estate newsletter

  • Social media platforms

  • Pinterest

  • Active Rain

The more places you promote your profitable new content, the faster and better it will work for you!

Need Help Creating Compelling Real Estate Content?

No matter what type of real estate content you want to use to magnetically attract your ideal clients, I can help you!

Through the immense power of psychology and SEO, I will transform you into the real estate badass you always wanted to be by:

  1. Attracting targeted leads to your website

  2. Directly tap into their pain points to make them relate to you

  3. Prove to them that they NEED to hire and refer to you

But before I can do that, I need to know a bit more about you. Schedule your strategy call with me to get started on the path to crushing your competition.

Did You Enjoy This Post? Check Out These Posts From Your Favorite Real Estate Writer:

How To Build A Smarter Real Estate Brand With Psychology

3 Wise Ways To Automate Your Real Estate Marketing

How To Format Your Real Estate Blog Posts

5 Copy Mistakes Killing Your Real Estate Sales

How & Why You Should Repurpose Your Real Estate Blog Posts