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Real Estate Professionals: The 3 Biggest Reasons I Won't Work With You

By Sarah Layton

I am proud to say that every day I am greeted with an increasing number of requests to writer powerful real estate content. In fact, right now, I am averaging about 10 requests per day, on top of my Best Real Estate Writing Student (BREWS) coaching.

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Since the majority of my requests are coming from repeat clients (roughly 73%) and referrals, I have a very limited amount of time to take on real estate copy writing requests from new clients. Therefore, I am often forced to very selective about new real estate copy writing projects.

While many people are understanding when I let them know I am not currently available to write powerful real estate content for them at this time, some react quite differently to my rejection.

Some are appalled and others are surprised that I (a freelancer) would have the nerve to reject work. I've even received an angry voicemail or two scolding me about the "proper way to do business" - HA!

So that's why today, I thought I would take a little time out to explain to all of you the three biggest reasons why I may reject your request to work with me.

1. You Aren't Nice To Me

I understand that we all have bad days. I also know that not everyone is super friendly all of the time. (I am from New York you know).

But there are some people that choose to do business with an ere of disrespect and think they can exude their power over others by being rude.

You know what? That's their right - here in the land of the free.

But that is not how I choose to treat others, and it certainly has no place in my business.

Let's get one thing straight here okay?

I do NOT have to take work from anyone.

I left a high-paying career in real estate to pursue my dream of being a "full-time" writer and live every day passionately.

I spent many years busting my ass 100 hours per week for bosses that were disrespectful, unappreciative, and very demanding. If I wanted to put up with that for the rest of my life, I would have stayed in corporate real estate.

But the fact of the matter is, I enjoy working with people that are enjoyable over working for people that are rude, inconsiderate, and entitled.

So if you approach me to write your real estate copy and you can't check your attitude at the door, you can bet on getting a professional rejection from me.

2. You Don't Want To Pay Me For My Work

Without fail, every week I am approached by someone trying to sell me on why it would be "valuable for me" to work for them for free.

And every time I laugh.

Look people, the majority of you are not selling a product out of a brick and mortar store. You are real estate agents, investors, attorneys, etc. that are selling your time and expertise.

So am I.

Cash is the currency on which we live. One of the factors that goes into my decision to accept you as one of my clients is the size of your budget. Of course, this isn’t the only detail, but it is an important one.

When I decide to work with a real estate content marketing client, I am devoting my full creative energy and expertise to ensuring that your project is a success.

The cost of entry is a financial investment – and it has to be high enough to grab my attention.

If you want crappy copy that is written by someone that doesn't speak English and doesn't know the first thing about SEO or how to structure an article to get you sales, then head on over to fiverr and knock yourself out.

But if you want custom, original, quality content that attracts your ideal clients and leaves them asking you for more...than I'm your girl...but I never work for free.

(P.S. You shouldn't either!!!)

3. You Aren't Striving For Greatness

If you aren’t consistently doing great things, the right way, I won’t work with you. What I mean here is this: I absolutely do not take on just any project – regardless of how much money you dangle in front of me – if you don’t run an honest, ethical business, I will reject you.

Before I will agree to take on any project, I thoroughly vet all prospective clients. This means that if your methods are questionable, or your practices are just plain dishonest, there’s no way I will consider working with you.

I throw all of my creative real estate content creation and marketing energy into ensuring that you get tremendous results in exchange for what you pay me for my services. And I want to be sure that I’m only helping those who deserve my help – honest, ethical, aboveboard real estate professionals.

Aside from your level of integrity, I need you to know that you don't know everything about what I do and what I teach. Just like I won't claim to know the same about your profession.

It is okay to be new to real estate content marketing - Welcome aboard! But please understand there is a learning curve to become successful at content marketing for real estate.

If you don't implement the strategies I provide for you, content marketing simply won't work for your business and you will have wasted your money and my time and energy - which really drives me crazy.

Will I Work With You?

So there it is in a nutshell. These are the top three reasons why I won’t accept your real estate content marketing project.

If you’re still reading, it’s possible that we might be a good fit to work together to grow your business.

Want to find out for sure?

Then email me to see if you qualify – that’s right, you do need to qualify. If you’d like to explore the possibility of working together, this is the first step in the process.