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Turn Your Real Estate Blog Into An Email Course [That Converts Your Ideal Clients]

By Sarah Layton
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By now you’re more than a little familiar with email courses and drip campaigns.

In fact, I am willing to bet you have at least a couple sitting somewhere in your inbox right now.

Email courses and drip campaigns are nothing new, but my way of creating them is!

Up until now, you would need to spend hours upon hours carefully crafting an email course or drip campaign to send your clients in order to get them to subscribe to your website or actually get in touch with you to do a deal.

And still, there is never any guarantee that you would get any valuable results from all of your hard work and time.

If you are anything like me, you HATE to waste time because there are so many things piling up on the daily to-do list that actually do make money, that the idea of spending hours on an email series that won’t convert is downright infuriating.

Don’t get me wrong, I love what I do, and I love my clients, but I also LOVE money.

So the last thing I want to see you do is waste a bunch of your valuable time and energy trying to create an email campaign that won’t deliver you the results you deserve.

That will only cause you to think that email marketing is another bullshit marketing gimmick that doesn’t work, when the truth is, it really does (when it is done correctly)!

Instead of letting you waste your time and energy trying to craft a lucrative real estate email campaign, I am going to show you one of my favorite time-hacks that will allow you to create a powerful campaign in just a fraction of the time.

All you need for this fast and easy money-maker is your email marketing account, your real estate blog, and your website or landing page.

If you don't have an email marketing account, I STRONGLY urge you to use SendInBlue. You can get started with SendInBlue Free Here.

If you don't have a website yet, the fastest & easiest way to get started is by buying a domain and setting up a high-conversion marketing funnel for your landing page. Seriously, that can be done in 10 minutes or less. If you love my website, you can get one just like it here (for a discounted price).

If you don’t have a real estate blog yet, email me to find out how to get one. Or check out this masterclass to learn how to write content that converts!

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Once, you have those things in order, you’re halfway done my friend.

Before I show you the rest, please do me a huge favor and quickly hit that share button for me, will ya? I literally survive on your support and sharing of my articles!

Okay, now let’s get started on the good stuff, shall we?

Step One: Choose A Strategic Piece Of Content

The most important ingredient in this entire endeavor is your content!

I cannot stress enough how much of a difference it makes to have a well-written, modern, captivating piece of content that will actually provide value to your targets.

No matter what you do, make sure that you select an article that is all about them, and not about you.

Since the goal here is to create an email course to increase engagement with your ideal clients, you need to select a piece of content from your real estate blog that will solve a major problem for them and help them achieve a significant goal.

There needs to be a strong enough take-away from the course to get people interested and engaged enough to close them at the end.

This take-away will really be the difference between how many people actually open, click-on and engage with your emails.

You also need to select a piece of content that has enough substance to fill out an email series containing 5-7 emails.

BONUS TIP: Want to increase engagement even further? Turn the majority of your content into scripts that you can use for videos. Rather than making your recipients read through the course, you can record videos of yourself providing the same info, which will give it a more personal touch. Include the video in the emails along with supporting (but limited) text.

Don’t forget that there are three main goals in every email:

  1. Provide your ideal clients with real value in order to build trust

  2. Entice them to come back for more the next day

  3. Convert them into a client

Be sure that you keep those goals in mind as you prepare each email. Refer back to them when proofreading your work before sending and ask yourself if you have accomplished all three.

Step Two: Divide Your Content Into Pieces

In order for an email course to be successful it needs to build in value over time. That means that you need to take your valuable piece of content and break it up strategically.

Go over the article and figure out at least 2-3 breakpoints where you can make the necessary divisions.

For example, if you decide to use a How-to article with 4 steps, each of the four steps should be it’s own email.

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Once you have invested the time or money to produce powerful real estate content you have to distribute it through the proper channels. Otherwise, it will just sit around collecting dust instead of collecting leads. Your content marketing strategy is just as important, if not more so, than the content itself.

Once you have made the necessary divisions, add an intro and reason to return to each email in the series.

Then all you need to do is write an introductory email to get them excited for the course and a closer to get them to take action.

Step Three: Upload Your Content Into Your Email Marketing Account

Step three is as easy as copy and paste.

All you need to do is log-in to your email marketing account, build a campaign for however many pieces you have, and assign a contact list.

I want to be very clear and firm about that last part for a minute.

The contact list that you use for any marketing emails must be scrubbed to ONLY include people that have given you authorization to send them marketing emails.

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How-to Attract Your Ideal Real Estate Clients With Niche Marketing | Real Estate Niches | Sarah Layton Today I want to talk to you about one of the most heavily debated concepts that comes up daily between real estate agents and myself: niche marketing.

This is not a suggestion, it is the law. If you fail to abide by these rules, companies like ConstantContact and MailChimp will ban you from their services and you could also face legal damages.

Trust me, while it can be tempting to spam people with your marketing emails, it is NEVER the right thing to do. It is tacky, desperate, and again ILLEGAL.

Step Four: Send It Out & Monitor Results

Once you have set up your campaign, all you need to do is hit that magical send button, then sit back and see what happens.

The results of your campaign are very important because they will give you valuable insights into what is and isn’t working for you.

It will also give you key demographics about the people that are positively responding to your content.

Speaking from experience, you may be very surprised to learn exactly what those demographics are.

I know when I launched this brand, I expected to attract female real estate agents between the ages of 25-40. Boy was I shocked to find out that the majority of positive responses were coming from male real estate agents between the ages of 45-60. Once I knew who was listening, I was better able to tailor my voice.

While you shouldn’t allow yourself to be consumed with the analytics of any campaign, it is still important to take stock of what is working, for who, and when, so that you can fine-tune future campaigns.

Step Five: Follow-Up For The Win

Here is the part that all of you will recognize as being important, but very few of you will actually do.

It’s that little thing called “following up”.

I shouldn’t have to tell you that following up with be a major difference between the people that make it and the people that break in real estate.

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How To Make Millions With Your Real Estate Blog | Sarah Layton | Real Estate Content Marketing Did you know that you can explode your monthly income with your real estate blog?! Yup! Your real estate blog could be worth millions one day! In this video I am going to break it all down for you!

Quite frankly, do yourself a favor; If you know yourself well enough to know that you won’t follow-up with the leads you receive from this or any other marketing endeavor, don’t bother to do it at all. It’s a waste of your time, the prospects’ time, and your money.

For those of you that know how to implement systems and actually do the work to follow-up and close deals, here is what I want you to do:

For every lead that completes the course, I want you to reach back out to them personally to start building a relationship. It doesn’t have to be anything long, just a quick note to open the lines of more informal communication.

Even if they are not ready to be closed, get connected with them on social media, set them up to receive property updates, find out more about what they are looking for from you, etc.

Also, be sure to put them into whatever CRM you are using.

I can attest that no matter what industry you are in, selling involves patience.

I can’t tell you how many of my past and current clients were following me on social media and reading my blog for months before they ever reached out or hired me to write for or consult for them. Patience, patience, patience, and continue to follow-up my friends!

Get More Help Creating An Email Course That Converts Clients

If you would like my help to create your email course or any other content that you need to convert more of your ideal clients and recruit the right agents to your team, please email me at slayton.office@gmail.com!

I can’t promise I will take you on as a client, but if you are willing to invest what it takes to grow a seriously powerful real estate brand, I will do what it takes to help you make it happen.

Otherwise, please at least do me the favor of liking/sharing this article and follow me for more useful tips, tricks, and advice on how to build a real estate empire your great, great grandchildren will be proud of.

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