In this modern world of real estate, it is not only acceptable but expected that you communicate with prospects, clients, referral partners and the like through text messaging. Of course, you should still engage in actual phone calls and meetings but texting can be an efficient and effective way of getting more deals to the closing table.
In my recent article, Texts That Breathe New Life Into Dying Deals, I showed you how a simple text message can save a crumbling sale. However, texting can be used to do more than save a dying deal.
In today’s post, I am sharing several texting scripts you can use to prospect and follow up with your real estate clients.
The Double-Tap Text
One of the best times to use texting in your real estate marketing is when a new lead comes in. As I have told you many times in the past, you have a maximum of 30 minutes to follow up with a new lead after they opt-in, call, or email. Therefore it is absolutely imperative that you be on the ball and have automation systems in place for the times when you are busy.
Let’s say that a new lead opts-in through your website expressing that they would like a free home valuation from you. I suggest you immediately get in touch via the double-tap text approach. All this means is that you send two messages back-to-back rather than one. This shows that you are on the ball and eager to assist them which will increase your response rate significantly.
Double-Tap Text Script:
Message 1: Hello [name], thank you so much for signing up to find out exactly how much your property is worth in today’s market. In order to give you a more accurate idea of what your property would sell for I would like to chat with you for a few moments to get some more details.
Message 2: Are you free to chat now or would later today be better?
The Follow-Up Text
Sometimes you can be working with a lead and then suddenly they seem to drop off the side of the Earth. You call, you email, but nothing happens. I know this can be frustrating but the cure to getting your clients to come back can be as simple as a short and simple text. The key here is that you ask a question that compels the recipient to respond.
Follow-Up Text Script:
Hey [name], how is your home search coming along? Have there been any changes in what you’re looking for?
The Database Text
As you already know, it is very important that you are in regular communication with your database. While passive ways of staying in touch like blogging, social media, and a newsletter are phenomenal ways of reminding people in your database that you are THE local expert and always there to help them it is still important that you reach out to them more directly. Texting can be one of the fastest and easiest ways to regularly reach out to the members of your database and drum up new business.
Database Text Script:
Hey [name], I was just in your neck of the woods showing houses and wanted to see how you have been doing? What’s new?
Texting Is A Worthwhile Portion Of Your Marketing Plan
There are many reasons that you can argue about why text message marketing is more effective than other mediums like email.
While I think it is important to have a well-rounded approach, I agree that text messaging is more intimate and can yield wildly impressive results. However, I want to caution you to keep your messages brief, and above all, personalized.
Don’t be afraid to inject your own brand of creativity and alter the language of the examples above to sound a bit more like you.