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5 Steps To Writing The Perfect Real Estate Property Description


Nobody loves to sit down and write another real estate listing description.

If you are like most real estate agents, writing compelling, effective sales copy for your real estate listings is one of the most annoying and painful parts of your job. Trying to overcompensate for an inflated sales price, making a low square footage seem livable, crafting an attention-grabbing opening statement that not just attracts buyers but stops them in their tracks are just a few of the common challenges you could be facing when writing a real estate listing description.

Oh, and don't forget to find that perfect CTA that gets agents and potential buyers to pick up the phone and book a showing immediately!


How To Monetize Your Real Estate Podcast


It Is Time To Monetize Your Real Estate Podcast?!

More than a year and a half ago I wrote a post insisting that if you wanted to crush it in real estate you needed to start a podcast. Not only can starting a real estate podcast help you to vastly expand your audience, boost your brand awareness, and position you as an expert in your field but it can also earn you a lot of passive income.

Whether you are a brand new real estate agent, an experienced broker, or a real estate coach, you could always use a few extra streams of income. Regardless of what position you hold in the real estate industry, you are a business owner and you know the value of passive income as well as I do.

However, if you a...

6 Simple Ways To Drive Buyers & Sellers To Your Lead Magnets


6 Simple Ways To Drive Buyers & Sellers To Your Lead Magnets

As you already know, I'm a huge advocate of collecting your pool of real estate ideal clients passively rather than having to hunt them down through archaic strategies like cold calling or door knocking.

One of the most effective tools in collecting real estate leads to fill your marketing funnels with high-quality buyers and sellers are lead magnets. If you're not yet familiar, lead magnets are digital valuables like checklists, workbooks, and market reports.

Many of my clients hire me to create these for them but not all manage to follow through in gaining traffic to them. What good is a lead magnet if you’re not driving traff...

13 Open House Marketing Strategies You're Not Using But Should


Have you given up on open houses?

Are you tired of spending entire afternoons sitting alone, picking at a cheese platter, frustrated with all of the time and money you just wasted promoting the open house?

Are you convinced that open houses don’t really work?

I don’t blame you! Waaay back in the day when I was an agent’s assistant I was forced to sit in my fair share of under-promoted and empty open houses.

Not exactly my idea of a fun weekend.

As you know, I’m not a massive fan of lame and outdated marketing tactics. However, with some modern tweaks to your strategy, I do know that you can make hosting open houses worth your time and actually generate both buyer AND SELLE...

Avoid These Mistakes When Starting A Real Estate Blog


Avoid These Mistakes When Starting A Real Estate Blog

Starting a real estate blog is one of the most powerful ways to reverse engineer or your real estate business and get your ideal clients to start chasing after you!

However, it is also one of those tasks that is easier said than done if you do not have previous blogging experience. In fact, every day I come across real estate blogs that are riddled with expensive mistakes that are driving away visitors and potential business.

I don’t want to see that happen to you so I have put together this list of the most commonly made mistakes on new real estate blogs.

Make sure none of these happen to you!

Mistake 1: Choosing A Free Blogging Platfor...

The Secret Way To Outrank Zillow - Part Two


Welcome back! As you remember, last week in part one of this series I revealed to you that one of the easiest and most effective ways to beat Zillow in search results is to build out your collection of neighborhood profiles and hyperlocal content.

I also showed you how building your library of hyperlocal content would help you to:

  • Show off your local expertise

  • Build your email list

  • Set you apart from local competition

  • Generate more qualified buyer and seller leads

  • Keep visitors on your website much longer

Finally, I told you that there was a second strategy to help you outrank Zillow so that you can capture more buyers and sellers in your farm.

That strategy boils down to just three little letters: ...

The Secret Way To Outrank Zillow - Part 1


By now, I am thrilled that most of you understand that with most (over 90%) real estate transactions starting from an online search, that you have no choice but to have your own real estate website.

Every day, buyers and sellers are hopping online looking for someone like you to help them through their move.

Just imagine how your life and business would change if you started to become the number one result when people were searching for an agent or property in your market. I’m sure I don’t have to tell you that would be a TOTAL GAMECHANGER!

I am pained to see how many of you are throwing up your hands with trying to rank on Google because you can’t come close in searches t...

Texts That Breathe New Life Into Dying Real Estate Deals


You know that feeling when you get your hands on a shiny new real estate lead, make contact, and they’re receptive to working with you on buying or selling?

It’s a thrill, isn’t it?!

But as exciting as that is, most of you know by now that that promising new lead can go dormant just as quickly as it appeared.

Most of the time this is because you failed to follow-up. But I’m not here to play the blame game with you!

I’m here to help you revive those dying deals with nothing more than a short and sweet text message.

Each of the text messages that I am going to share with you today are backed by both psychology and statistics which illustrate just how effective th...

5 Copy Mistakes Killing Your Real Estate Sales


As a real estate professional, you are constantly investing your hard-earned money into marketing materials like your real estate website, newsletter, and digital ads.

If you are anything like most in this business, you are probably disappointed at least a few times a year with the results of these materials.

Let's take your real estate website for instance…

One of the largest marketing materials that you will invest in during your career is also the one that should be producing one of the biggest, if not main, source of income. However, even if the design, features, and SEO are all done perfectly, your website could still fail to convert for you simply because the copy is killing yo...

4 Elements Of A Profitable Real Estate Blog


If you’ve been following me for a little while now (thank you!), then you know that I am a big believer in being deliberate and strategic about your real estate blog.

That is because I don’t want your blog to be a waste of your time and resources.

It is my goal to make sure that your real estate blog:

  • attracts a loyal audience

  • converts your ideal clients on auto-pilot

  • builds value into your website (so you can sell it when you retire)

  • helps you earn passive income through affiliate posts and relationships

While there are many boxes to check in order to make sure that you meet all of those goals, there are four main elements that every successful blog must have in order to do that. Today...