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4 Reasons Millennials Are The Most Valuable Real Estate Niche

By Sarah Layton

4 Reasons Millennials Are The Most Valuable Real Estate Niche

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By now it is no secret that it is crucial for a real estate agent to choose a valuable niche if they hope to be successful in the industry. Therefore, most agents invest a great deal of time and selecting the perfect Niche to focus all of their marketing efforts on.

Lately, there has been a lot of speculation as to whether or not Millennials are a valuable real estate niche to target.

In today's post, I'm going to outline or reasons why Millennials are actually the most valuable real estate niche in the United States today.

  1. Millennials Are The Biggest Population

Although millennials get a bad rap, you should be careful to discriminate against them. People 36 and younger, or the millennial generation, were the largest group of home buyers, at 34%, from July 2015 until June 2016, according to a National Association of Realtors report.

If you want to capture the attention of more than one-third of today’s buyers, you will need to get savvy with social media.

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  1. Millennials Like To Buy Big Houses

A few years ago the tiny house boom put out the perception that millennials are obsessed with tiny spaces and being mobile. However, the truth about Millennial preferences today could not be further from the truth.

In recent studies, we are learning that Millennials actually prefer larger than average homes.

Many of them stated that they require a home to be a minimum of 2,500 square feet or more to make it on their short-list. As we all know, the larger the house the more it will go for a.k.a. the bigger your commissions will be.

  1. Millennials Make Good Money

It used to be that young professionals made far less than their superiors and elders. However, with the tech boom of the last two decades, millennials AKA young professionals aged 18 to 35 are making substantially more than many of their predecessors. Take a look at Silicon Valley for example, where entry-level salaries are deep into the six-figure range. Again, the more money your clients make the more they will be able to afford and the more commission you will bring in.

  1. Millennials Love To Give Online Reviews

Word of mouth and referrals are the main source of leads for many real estate agents. However, the medium of word-of-mouth has dramatically evolved over recent years with thanks to the internet and social media.

Now, rather than the dinner party about an experience that you had with a business, you quickly hop on to Yelp, Google, or social media to tell the story of your experience.

If you work with Millennials and give them a stellar experience in buying or selling a home, you can bet that they will share that with hundreds or even thousands of their friends on social media.

How To Attract Millennial Homebuyers & Sellers

Something that I can’t stress enough about Millennials is that they are jaw-droppingly talented at seeing through you.

They have grown up in the era of the internet, email marketing, and banner ads.

They love to spend money, but only with people that earn their trust and enthusiasm.

5 Ways To Profit From Your Real Estate Content | Real Estate Marketing | Sarah Layton

If you try to just come out and sell to a Millennial, without guilting them into trusting and loving you, they will either ignore you or blast you on the internet.

The best way to guilt anyone into following, trusting, loving and buying from you is through high-value content that helps them solve their life’s problems and achieve their life’s goals. Some are big, others are small, but most can be tied back to your services through valuable content.

The trick is knowing how to create the right types of content and leverage that content in a way that both reaches and enchants Millennials. You can learn all about how to do that on my blog, of course.

Or, if you don’t want to spend hundreds of hours learning how to reverse-engineer your targets the way I do, you can just hire me to take care of all that heavy lifting for you.

I am being totally fucking straight with you that I publish content telling you exactly how to do everything I do to get people to eat out of the palm of your hand so you never have to do outbound marketing again. It’s all here waiting for you so you never have to spend a penny with me and can still achieve the same results.

However, I will say that your time is better spent being an expert at your job, and leveraging me to be an expert at attracting your ideal clients to you for you.


So when you’re finally ready to quit riding the real estate rollercoaster and have leads start chasing you, book a call with me.

31 Social Media Posts To Get Your Target Audience Engaged by RealEstateRevolution

Grab your free copy of my list of 31 Real Estate Social Media Post Ideas to create a more engaged audience here - https://mailchi.mp/115441409567/31-engaging-real-estate-social-media-posts