7-Day Nurture Campaign That Turned Cold Real Estate Coaching Leads Into Confident Buyers

Audience nurturing, product creation, and event momentum for a real estate systems coach

When Lynea Carver eXp Broker and real estate coach found me on LinkedIn in the summer of 2025, she was initially looking for podcast guests.

What she didn’t realize at the time was that the conversation we’d have on her show would quickly turn into a retainer partnership focused on something much bigger: building real leverage inside her business.

Lynea’s work helps agents beat burnout through better systems, but like many high-level coaches, she was in a familiar in-between season. Her audience was growing fast, yet a large portion of those new leads weren’t quite ready to step into her higher-ticket offers. At the same time, she had a December business planning workshop on the calendar that needed momentum behind it and a Facebook group that had gone quiet after months of inconsistent engagement.

The challenge wasn’t visibility.

It was readiness.

She didn’t need louder marketing. She needed faster trust, deeper buy-in, and a way to warm her audience at scale without exhausting herself or her team.

That’s where the idea came together.

Instead of pushing harder or adding more live content to her plate, I designed a 7 Days of Giveaways digital advent calendar a short, high-impact campaign that allowed her audience to “unwrap” a new gift every day for a week, each one strategically aligned with the upcoming business planning workshop.

This wasn’t a bundle of random freebies.

Every gift was intentional.

I created a full collection of limited-edition digital products affirmation card decks, productivity trackers, planners, and resources her audience had already been asking for designed to give immediate wins while quietly pre-framing the workshop as the natural next step.

Behind the scenes, the scope was deceptively large.

I designed the products themselves, created polished product mockups, built an interactive advent calendar experience inside Google Sheets, wrote the email campaign to promote the daily giveaways, and crafted Facebook group posts that guided members on how to use each gift in real time.

From the outside, it looked fun and effortless.

From a strategy standpoint, it was doing heavy lifting: nurturing cold leads, reactivating a dormant community, and positioning Lynea to sell from a place of confidence rather than pressure.

By the time Black Friday rolled around, the impact was undeniable.

Her audience was genuinely excited. The feedback poured in. The quality of the gifts far exceeded expectations, and the consistency of value delivery changed the tone of the entire community. When Lynea showed up to host her workshop, she did so knowing she had spent weeks overdelivering not just promoting.

And that changes everything.

What makes this project especially powerful is its longevity.

This isn’t a one-off campaign. It’s a repeatable system Lynea can deploy anytime she needs to warm new leads quickly, revive engagement, or build momentum before a launch without reinventing the wheel or draining her energy.

One of my favorite moments came when Lynea told me she assumed the advent calendar design must have taken days to build. She couldn’t believe it was a Google Sheet! That reaction is one I get often, and it speaks to the core of my work.

I don’t just make things look good. I design smart, lightweight systems that feel premium, move fast, and create real results without bloated tech stacks or overwhelmed teams.

That’s the difference between marketing that makes noise…
and marketing that quietly does its job.