About Your Real Estate Writer

Sustainable & Scalable Real Estate Content Marketing Services

Unlike the Big Box Lead Gen services and marketing agencies that see you as a number, I see you.

You believe in systems. You’ve built something solid, a six-figure+ real estate business and now you’re scaling, but it’s getting harder to keep up.

You love the idea of using AI, but you don’t want to shoot yourself in the foot with it in the process. And you’ve got this gut feeling there’s something fairly simple you could be doing to dominate search right now.

You’re right.

The New SEO Gold Rush for Real Estate Leads

You’ve been told to door-knock, cold-call, and post canned content your broker gave you like it’s 2005.

Meanwhile, the agents actually pulling ahead?

They’re restructuring their websites to get leads sent to them from AI bots like ChatGPT. (Ask me how I know.)

Most traditional SEO services are overpriced, bloated, and built for bots that don't understand real estate brokerages. I build content that speaks to real people and gets picked up by LLMs like ChatGPT. Because you deserve marketing that feels human, works and makes you feel proud of the impact your brand is having on your community.

What Makes
Me The Best Real Estate Writer?

Get to Know Sarah Layton

I’ve been immersed in the real estate world from every angle:

Property management.
Title and escrow.
Realtor marketing.
Legal contracts.
Keller Williams BOLD.

I’ve written more real estate content than some agents have written emails, over 10,000 hours’ worth. I’ve contributed to Inman News since 2017 and I’ve built a rep for helping real estate pros crush the competition with psychologically-driven SEO that closes gaps in the market created by competing brokers.

But what really makes my work different? I bring a unique combo of:

Jungian behavioral psychology (because mindset matters more than you think)

Deep industry expertise across residential, commercial, investing, and tech

Copy that sounds human, not robotic or salesy

A serious obsession with making your content convert, not just exist

My Clients

My Approach

To Monetizing Your Influence Online & Off

Since 2016, I have been challenging real estate teams all over the United States and Canada to stop asking "what works?" when it comes to real estate marketing and start asking "what is the BEST way based on my clients' needs?"

From that philosophy I've consulted, written and designed for hundreds of real estate brands and companies of all sizes determined to scale and monetize their content with a partner who just "gets it".

Clients Say Working With Me Is Honest, Affordable, and Easy

I'm not here to tell you what you want to hear, I'm here to tell you what's in your best interest.

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02 Book A Free Consult

Project Scope & Payment

We’ll hop on a quick call to clarify goals and see if we’re a fit. No pressure, no sleaze. Just pure open and honest advice based on your actual needs.

Once we have decided to move forward, I will review the scope of work with you, schedule deadlines, and collect payment before getting started. No surprise fees. Ever.