

The Buyer Psychology SEO Playbook: Keywords That Sell Real Estate
Get real estate leads from ChatGPT with this blog-free SEO strategy for agents, brokers and coaches.
Sarah Layton
6 min read


Hiring A Real Estate Writer vs. Creating Real Estate Content With AI
At this point ChatGPT and its competing bots have become the go-to way for people to search online, surpassing Google. It is also now...
Sarah Layton
5 min read


Using AI Bots To Write MLS Property Descriptions vs. Hiring A Real Estate Content Writer
As a freelance real estate content writer known for SEO, my opinions on AI do not matter. Though, I will confess I love using AI to...
Sarah Layton
4 min read


Your Bestie Just Hired Another Realtor: Now What?!
When a friend or family member chooses another real estate agent, it can feel like a personal betrayal. Here’s what it really means and how to handle it without sabotaging your relationships or your confidence.
Sarah Layton
8 min read


From People Pleaser to Powerhouse: Transforming Customer Service in Real Estate
The reality is that people-pleasing acts like a slow leak in your business, the brokerage overall, your energy/health, and your relationships. In real estate, it often masquerades as “great customer service,” but in reality, it drains your time, erodes your confidence, and leaves everyone (including your clients) worse off. And the costs? They’re so much higher than you think.
Sarah Layton
7 min read


How To Write The Perfect Listing Description For The MLS
Learn to craft the perfect MLS property description for your listings and avoid the most common mistakes that most agents make that get their listings lost online.
Sarah Layton
3 min read