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Summer of Sovereignty Immersive Email Campaign for Visionary Female Leaders
Project type
Email Newsletter Campaign
Date
Summer 2023
Location
Bradenton, Florida
When you work with me to monetize your email list, I will take a unique approach to spoiling your subscribers.
Rather than just sending random or seasonal tips and stories to your subscribers, you’re regularly going to surprise and delight them with printable and digital products that:
1. Entertain them
2. Solve their most urgent X important problems after closing
3. Build lasting trust in you
4. Position you above your competitors
5. Start meaningful conversations
The idea is to spoil your subscribers with gifts so often they’re excited to buy from you because they will feel like they owe you. They will be constantly compelled to refer you. You will be so much more than just a real estate agent to them.
I did this with huge success several summers ago when I created an immersive 12-week episodic newsletter filled with gifts that addressed my ideal clients’ most recurring requests. This newsletter was more like an immersive email course that helped visionary female leaders scale their companies while spoiling themselves like queens. I called it The Summer of Sovereignty, and it was one of my most successful campaigns to date.
Here you will see a few episodes from that campaign which invited these visionary women to let down their walls and step fully into their power. These kinds of campaigns do really well with driven top-performers seeking an escape-like experience while leveling up professionally and personally. If those are the types of clients you like to serve, let's talk about an immersive campaign that will have them flooding you with referrals.
This campaign wasn't only a lot of work from a writing standpoint but it was very intense in terms of the design. Every page you see has dozens of layers of artwork created or curated by me personally over years before being carefully woven together to tell a story readers wanted to see themselves in. This is a big-part of what makes my work and my archives so unique because there is nobody pushing boundaries with creative real estate content the way I am willing to in order to make you and your legacy remarkable.











