As a freelance real estate content writer known for SEO, my opinions on AI do not matter. Though, I will confess I love using AI to...

When a friend or family member chooses another real estate agent, it can feel like a personal betrayal. Here’s what it really means and how to handle it without sabotaging your relationships or your confidence.

The reality is that people-pleasing acts like a slow leak in your business, the brokerage overall, your energy/health, and your relationships. In real estate, it often masquerades as “great customer service,” but in reality, it drains your time, erodes your confidence, and leaves everyone (including your clients) worse off. And the costs? They’re so much higher than you think.

Learn to craft the perfect MLS property description for your listings and avoid the most common mistakes that most agents make that get their listings lost online.

One of the biggest reasons that real estate agents go out of business in less time than it took them to complete the licensing course, is that they go broke.  But it isn't just newly licensed agents that are vulnerable to running out of cash these days. Between the insane costs of doing business, the rising costs of living, the growing skepticism of consumers and the learning curve of tech and AI; it's no wonder that most agents are more than a little stressed.

Scaling a real estate brand that becomes a legacy is no longer about doing more, it’s about doing things differently. Here’s the essential advice your broker doesn’t even know to give you to thrive as an agent in 2025.

If I ran a quick scan through your real estate podcast or blog right now, would I find a bunch of boring generic episodes or posts with...